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Foundations of Marketing Analytics

Master data-driven marketing decisions with analytics tools and techniques. Learn statistical methods, Excel modeling, and customer insights.

Master data-driven marketing decisions with analytics tools and techniques. Learn statistical methods, Excel modeling, and customer insights.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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22,087 already enrolled

English

বাংলা, Tiếng Việt, پښتو, 3 more

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Foundations of Marketing Analytics

This course includes

57 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

12,573

What you'll learn

  • Extract and analyze marketing data to support business decisions

  • Develop statistical models for customer behavior prediction

  • Create effective market segmentation strategies

  • Build interactive Excel models for decision support

  • Analyze survey data for customer insights

  • Implement social media analytics for brand monitoring

Skills you'll gain

Marketing Analytics
Data Analysis
Market Segmentation
Excel Modeling
Statistical Analysis
Customer Insights
Survey Analysis
Social Media Analytics
Predictive Modeling
Business Intelligence

This course includes:

40 Hours PreRecorded video

Quizzes, assignments, peer assessments, capstone project

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 6 courses in this program

Building Responsive Websites with Bootstrap

Course 1 · 8 Hours to complete · 3 modules

Strategic Litigation and Human Rights

Course 2 · 4 Weeks to complete · 4 modules

Effective Change Management: People & Communication

Course 3 · 4 Weeks to complete · 4 modules

Theories of Justice

Course 4 · 4 Weeks to complete · 2 modules

Victims and rule of law in transitional justice contexts.

Course 5 · 4 Weeks to complete · 4 modules

Fee Structure

Payment options

Financial Aid

Foundations of Marketing Analytics

This course includes

57 Hours

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

12,573

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.