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Meaningful Marketing Insights
This course is part of Getting Started with Marketing Analytics.
Course Cost
Free course
Intermediate
Skill Level
10 Hours
Self-paced lessons
This comprehensive course equips marketers with essential tools to analyze consumer data and extract meaningful insights. Students learn to use Microsoft Excel for exploratory data analysis, descriptive statistics, and regression methods. The course covers both aggregate sales analysis and individual-level consumer choice data, teaching practical skills for converting raw data into actionable marketing decisions. Through hands-on exercises, learners develop proficiency in data visualization, statistical analysis, and predictive modeling.
34,067 Enrolled
English
What you'll learn
Convert raw data into marketing insights
Perform exploratory data analysis in Excel
Create effective data visualizations
Apply regression analysis to marketing data
Develop predictive models for customer behavior
Evaluate marketing campaign effectiveness
Make data-driven marketing decisions
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Desktop, Tablet
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 5 modules in this course
This course provides a comprehensive introduction to marketing analytics, focusing on converting raw consumer data into actionable insights. Students learn essential tools for data analysis using Microsoft Excel, including exploratory data analysis, descriptive statistics, and regression methods. The curriculum covers both aggregate and individual-level data analysis, preparing marketers to make data-driven decisions.
Meet Dr. Schweidel & Course Overview
Module 1 · 38 Minutes to complete
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Module 2 · 1 Hours to complete
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Module 3 · 2 Hours to complete
Regression Analysis for Marketing Data
Module 4 · 2 Hours to complete
From Analysis to Action
Module 5 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Getting Started with Marketing Analytics
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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