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Introduction to Social Media Analytics
This course is part of Getting Started with Marketing Analytics.
Course Cost
Free course
Beginner
Skill Level
7 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
24,397 Enrolled
English
What you'll learn
Master social media listening and monitoring techniques
Analyze consumer opinions and market dynamics
Use social media platforms for business insights
Identify and track key social media metrics
Manage social media crises effectively
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores social media analytics as a tool for understanding consumer behavior and market insights. Students learn to use social media listening platforms, analyze social metrics, and convert social data into marketing insights. The curriculum covers social media monitoring techniques, opinion dynamics, and practical applications using real-world data. Through hands-on exercises with Crimson Hexagon platform, participants learn to evaluate social media contributions and apply findings to business decisions.
Basics of Social Media Listening
Module 1 · 1 Hours to complete
Opinion Science and Dynamics
Module 2 · 2 Hours to complete
Crimson Hexagon Walkthrough
Module 3 · 2 Hours to complete
Applying Analytics to Social Media Activity
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Getting Started with Marketing Analytics
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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