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Survey analysis to Gain Marketing Insights
This course is part of Getting Started with Marketing Analytics.
Course Cost
Free course
Intermediate
Skill Level
5 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
13,083 Enrolled
English
What you'll learn
Convert survey data into actionable marketing insights
Apply factor analysis to identify underlying constructs
Develop effective customer segmentation strategies
Create and interpret perceptual maps for brand positioning
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course teaches established statistical methods for analyzing survey data to gain marketing insights. Students learn techniques including factor analysis, cluster analysis, discriminant analysis, and multi-dimensional scaling within the STP (Segmentation, Targeting, Positioning) Framework. The course covers converting survey responses into actionable insights for marketing decisions, from customer satisfaction to brand tracking surveys. Practical applications focus on brand positioning, customer segmentation, and market analysis.
Introduction to Factor Analysis
Module 1 · 1 Hours to complete
Implementing Factor Analysis
Module 2 · 1 Hours to complete
Customer Segmentation
Module 3 · 2 Hours to complete
Perceptual Maps
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Getting Started with Marketing Analytics
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Faculties
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Students
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Frequently asked Questions
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