Survey analysis to Gain Marketing Insights
Master statistical methods for analyzing survey data to derive actionable marketing insights. Learn factor analysis, segmentation, and perceptual mapping.
Master statistical methods for analyzing survey data to derive actionable marketing insights. Learn factor analysis, segmentation, and perceptual mapping.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Convert survey data into actionable marketing insights
Apply factor analysis to identify underlying constructs
Develop effective customer segmentation strategies
Create and interpret perceptual maps for brand positioning
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course teaches established statistical methods for analyzing survey data to gain marketing insights. Students learn techniques including factor analysis, cluster analysis, discriminant analysis, and multi-dimensional scaling within the STP (Segmentation, Targeting, Positioning) Framework. The course covers converting survey responses into actionable insights for marketing decisions, from customer satisfaction to brand tracking surveys. Practical applications focus on brand positioning, customer segmentation, and market analysis.
Introduction to Factor Analysis
Module 1 · 1 Hours to complete
Implementing Factor Analysis
Module 2 · 1 Hours to complete
Customer Segmentation
Module 3 · 2 Hours to complete
Perceptual Maps
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Analytics
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
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Frequently asked questions
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