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Forecasting Models for Marketing Decisions
This course is part of Getting Started with Marketing Analytics.
Course Cost
Free course
Intermediate
Skill Level
10 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
17,506 Enrolled
English
What you'll learn
Develop Excel-based forecasting models
Analyze customer behavior patterns
Create marketing mix optimization models
Evaluate forecasting model performance
Implement customer equity analysis
Skills you'll gain
This course includes:
3 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course teaches students how to develop and use forecasting models for marketing decisions using Microsoft Excel. The curriculum covers fundamental forecasting components, regression-based modeling, and marketing mix analysis. Students learn to predict customer behavior, evaluate model performance, and assess marketing action effectiveness. Through practical exercises, participants develop skills in customer analytics, retention modeling, and marketing mix optimization.
Basics of Forecasting Models
Module 1 · 2 Hours to complete
Customer Analytics: Predicting Individual Customer Behavior
Module 2 · 4 Hours to complete
Managing Customer Equity: Linking Customer Analytics to Customer Value
Module 3 · 1 Hours to complete
Marketing Mix Modeling
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Getting Started with Marketing Analytics
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Faculties
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Frequently asked Questions
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