About Insper

Adalto Barbaceia Gonçalves is a distinguished finance professor at Insper, holding a Ph.D. in Business Administration with a focus on Finance from FGV. He has served as a Visiting Scholar at the University of Illinois - Urbana-Champaign and earned an MBA in Finance and Econometric Models from UCLA's Anderson School of Management, along with a degree in Civil Engineering from USP's Polytechnic School. Since 2005, he has taught finance, economics, and control at Insper across undergraduate, graduate, and executive education programs. His professional experience includes developing decision-support models and structuring hedging and derivatives for Itaú S/A's treasury. Additionally, he founded Axioma Informática, a pioneer in financial software development in Brazil, and has provided consulting and executive training for major financial institutions such as Bradesco, Citibank, and HSBC.

André Filipe de Moraes Batista is a professor at Insper and holds a Ph.D. in Computer Engineering from the Polytechnic School of the University of São Paulo (USP). His academic focus is on fostering a data-driven culture within organizations, aiming to enhance decision-making through technology. André completed his Master's degree at the Federal University of ABC and has pursued various certifications, including "Big Data for Social Good" from Harvard Business School and "Data Monetization Strategy" from MIT Sloan Executive Education. With a commitment to making technology valuable, he actively engages in initiatives that promote informed decision-making and innovation in the field of AI and data science.

André Luís de Castro Moura Duarte has been a professor and researcher at Insper since 2002, where he has also served as the coordinator for the Executive MBA program and the undergraduate course. He teaches Operations Management and Supply Chain Strategy across Master's, MBA, and undergraduate programs. With a strong academic background, André holds a degree in Production Engineering from the Federal University of São Carlos, as well as a Master's and Ph.D. in Business Administration from FGV-EAESP. His research encompasses various areas including Operations Management, Supply Chain Management, Quality Management, and Operations Strategy for both manufacturing and service sectors. André has contributed numerous articles to these fields and has completed specialization courses at prestigious institutions such as Washington University and Harvard Business School. In addition to his academic roles, he has worked as an executive in both national and multinational companies, providing consulting and training services to major firms like Votorantim, Itaú, Santander, and Ambev.

Carlos R. F. Bara has been a professor at Insper since 2011, specializing in Analytical Marketing and Marketing Results Measurement for undergraduate and graduate business administration courses. He graduated in Mechanical Production Engineering from the Polytechnic School of the University of São Paulo in 1975 and earned a Master's degree in Business Administration with a focus on Marketing Strategy from FGV in 2010. Currently pursuing a doctorate in Business Administration at FEA-USP, Carlos has completed various advanced courses in Marketing, Strategy, and Management at prestigious institutions such as London Business School, The Wharton School, and IESE. His extensive professional experience includes serving as Director of Marketing and Sales for major companies like Bayer, Roche, Warner-Lambert, and Sandoz, where he managed well-known brands such as Listerine® and Aspirina®. Additionally, he has worked as a product manager in Italy and has been a strategic consultant in marketing since 2007.

Danny Claro has been a full-time professor at Insper since 2004, specializing in Marketing across undergraduate, master's, doctoral, MBA, and executive education programs. He served as the coordinator for the Professional Master's in Administration from August 2010 to July 2013 and led the Strategy Research Center from January 2007 to May 2010. As a Fulbright/CAPES visiting professor at the Thunderbird School of Global Management from September 2013 to January 2014, he broadened his academic influence. Danny holds a degree in Engineering from the Federal University of Lavras (1995), a Master's in Administration from the same institution (1998), and a Ph.D. in Business Administration from Wageningen University and Research Center (2004) in the Netherlands. He has pursued further education in Business and Marketing Management at prestigious universities such as Wisconsin, Texas A&M, Harvard Business School, and Kellogg School of Business. His research focuses on B2B relationship marketing and sales networks, consumer behavior, and social networks. Danny's work has received multiple awards, including recognition from the American Marketing Association's SIG Sales Management for his research on Sales Network Dynamics. He has published extensively in reputable academic journals and provides consultancy services to various companies, including BASF, Bayer Pharma, and Itaú.

Priscila Claro is a full-time professor at Insper, specializing in Strategy, Organization, and People, as well as Corporate Sustainability and Conscious Capitalism in undergraduate, graduate, and executive education programs. She serves as the coordinator of Social Responsibility at Insper and represents the institution in the PRME Chapter Brazil with the UN. Priscila is a member of Metricis and focuses her research and consultancy on corporate responsibility, sustainable strategies, conscious capitalism, GRI-standard sustainability reporting, and impact investments. She holds a Ph.D. in Administration from the Federal University of Lavras, specializing in Social Management, Environment, and Development (2007), along with a Master's in Environmental Sciences and Management from Wageningen University (2003) and a Bachelor's degree in Business Administration from the Federal University of Lavras (2001). Her award-winning thesis addressed environmental management motivators in companies. Priscila has also coordinated executive education at Insper from 2007 to 2012, leading organizational development projects with major firms such as Itaú Unibanco and Nestlé. Additionally, she has conducted research at PENSA (Center for Agribusiness Intelligence) at FEA/USP and the Agricultural Economics Institute in The Hague, Netherlands.

Silvio Abrahão Laban Neto has been a professor at Insper since 2004, specializing in Marketing. He holds a degree in Naval Engineering from Poli-USP (1985), a specialization in Business Administration from EAESP-FGV (1997), and a Ph.D. in Administration with an emphasis on Marketing from EAESP-FGV (2004). Before his academic career, he spent over 19 years as an executive in various service and retail organizations, including Accenture, Carrefour, Pão de Açúcar, and Wal-Mart. Silvio has received multiple accolades, such as the Best Paper Award from the ANPAD Academic Division of Marketing in 2008 for his research on sales networks. He was recognized as one of the 50 most influential IT professionals by Info Exame magazine in 2002. Additionally, he has been involved in the development and management of supply chain strategies and served as Co-President of the ECR (Efficient Consumer Response) Association in Brazil and Latin America, as well as on the Executive Committee of the Global Commerce Initiative (GCI). Silvio's extensive experience and research contribute significantly to the fields of marketing and supply chain management.