Carlos R. F. Bara

Carlos R. F. Bara has been a professor at Insper since 2011, specializing in Analytical Marketing and Marketing Results Measurement for undergraduate and graduate business administration courses. He graduated in Mechanical Production Engineering from the Polytechnic School of the University of São Paulo in 1975 and earned a Master's degree in Business Administration with a focus on Marketing Strategy from FGV in 2010. Currently pursuing a doctorate in Business Administration at FEA-USP, Carlos has completed various advanced courses in Marketing, Strategy, and Management at prestigious institutions such as London Business School, The Wharton School, and IESE. His extensive professional experience includes serving as Director of Marketing and Sales for major companies like Bayer, Roche, Warner-Lambert, and Sandoz, where he managed well-known brands such as Listerine® and Aspirina®. Additionally, he has worked as a product manager in Italy and has been a strategic consultant in marketing since 2007.