Domina los fundamentos del marketing estratégico, desde la investigación de mercados hasta la implementación de campañas efectivas.
Domina los fundamentos del marketing estratégico, desde la investigación de mercados hasta la implementación de campañas efectivas.
Esta especialización integral proporciona los conocimientos fundamentales necesarios para desarrollar estrategias de marketing exitosas. El programa abarca investigación de mercados, comportamiento del consumidor, posicionamiento, marketing mix y planificación de campañas. Los estudiantes aprenderán a analizar mercados, segmentar audiencias, crear propuestas de valor y desarrollar planes de marketing completos. El curso culmina con un proyecto capstone práctico.
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What you'll learn
Dominar técnicas de investigación de mercados
Comprender el comportamiento del consumidor
Desarrollar estrategias de posicionamiento efectivas
Implementar las 4Ps del marketing mix
Crear planes de marketing integrales
Diseñar campañas de comunicación efectivas
Skills you'll gain
This course includes:
56 Hours PreRecorded video
Access on Mobile, Desktop, Tablet
FullTime access
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There are 5 courses in this program
Investigación de mercados y comportamiento del consumidor
Course 1 · 6 Hours to complete · 4 modules
Posicionamiento en Marketing
Course 2 · 8 Hours to complete · 4 modules
Fundamentos del marketing mix
Course 3 · 8 Hours to complete · 4 modules
El plan de marketing
Course 4 · 8 Hours to complete · 4 modules
Proyecto capstone estrategia de marketing
Course 5 · 26 Hours to complete · 5 modules
Fee Structure
Payment options
Financial Aid
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