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Estrategia de marketing

Domina los fundamentos del marketing estratégico, desde la investigación de mercados hasta la implementación de campañas efectivas.

Domina los fundamentos del marketing estratégico, desde la investigación de mercados hasta la implementación de campañas efectivas.

Esta especialización integral proporciona los conocimientos fundamentales necesarios para desarrollar estrategias de marketing exitosas. El programa abarca investigación de mercados, comportamiento del consumidor, posicionamiento, marketing mix y planificación de campañas. Los estudiantes aprenderán a analizar mercados, segmentar audiencias, crear propuestas de valor y desarrollar planes de marketing completos. El curso culmina con un proyecto capstone práctico.

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Estrategia de marketing

This course includes

56 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,827

What you'll learn

  • Dominar técnicas de investigación de mercados

  • Comprender el comportamiento del consumidor

  • Desarrollar estrategias de posicionamiento efectivas

  • Implementar las 4Ps del marketing mix

  • Crear planes de marketing integrales

  • Diseñar campañas de comunicación efectivas

Skills you'll gain

Marketing Estratégico
Investigación de Mercados
Comportamiento del Consumidor
Marketing Mix
Posicionamiento
Planificación de Marketing
Estrategia de Precios
Gestión de Productos

This course includes:

56 Hours PreRecorded video

Access on Mobile, Desktop, Tablet

FullTime access

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There are 5 courses in this program

Investigación de mercados y comportamiento del consumidor

Course 1 · 6 Hours to complete · 4 modules

Posicionamiento en Marketing

Course 2 · 8 Hours to complete · 4 modules

Fundamentos del marketing mix

Course 3 · 8 Hours to complete · 4 modules

El plan de marketing

Course 4 · 8 Hours to complete · 4 modules

Proyecto capstone estrategia de marketing

Course 5 · 26 Hours to complete · 5 modules

Fee Structure

Payment options

Financial Aid

Estrategia de marketing

This course includes

56 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,827

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.