Strategic Digital Marketing Planning
Master comprehensive digital marketing strategies with hands-on training in campaign planning, measurement, and optimization.
Master comprehensive digital marketing strategies with hands-on training in campaign planning, measurement, and optimization.
This specialization develops essential skills for planning and implementing digital marketing strategies. Through four detailed courses, students learn marketing fundamentals, digital transformation, customer journey mapping, and performance measurement. The program combines theoretical knowledge with practical applications, focusing on client acquisition and market share growth. You'll master planning, implementation, measurement, and optimization of digital marketing strategies.
Portuguese (Brazil)
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What you'll learn
Understand digital marketing fundamentals and strategy
Develop effective market segmentation and customer journey maps
Master digital marketing measurement and KPI tracking
Create and optimize marketing campaigns
Implement agile marketing methodologies
Analyze marketing data for insights and optimization
Skills you'll gain
This course includes:
114 Hours PreRecorded video
16 Module Assessments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 courses in this program
Introdução ao Marketing Digital
Course 1 · 30 Hours to complete · 4 modules
Preparando o Marketing Digital
Course 2 · 31 Hours to complete · 4 modules
Medindo o Marketing Digital
Course 3 · 27 Hours to complete · 4 modules
Otimizando o Marketing Digital
Course 4 · 26 Hours to complete · 4 modules
Fee Structure
Payment options
Financial Aid
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Frequently asked questions
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