Introdução ao Marketing Digital
This course is part of Strategic Digital Marketing Planning.
Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto. Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes. Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Instructors:
Portuguese (Brazil)
Powered by
What you'll learn
Compreender as interconexões entre marketing tradicional e ferramentas digitais
Pensar estrategicamente sobre ações digitais nos diversos pontos de contato com clientes
Identificar quando e como implementar estratégias de marketing digital
Reconhecer métricas relevantes e analisar resultados no ambiente digital
Aplicar os conceitos de marketing integrado (4Ps) no contexto digital
Desenvolver e utilizar o Perfil do Consumidor Ideal (ICP) para direcionar estratégias
Skills you'll gain
This course includes:
3 Hours PreRecorded video
24 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso oferece uma visão abrangente do marketing digital e sua importância estratégica para organizações contemporâneas. Os alunos aprenderão a integrar ferramentas digitais com estratégias tradicionais de marketing, compreendendo quando e como aplicar técnicas de marketing digital para diferentes contextos de negócios. O curso aborda desde aspectos fundamentais das métricas e análises digitais até a implementação prática dos quatro Ps do marketing (Preço, Praça, Produto e Promoção) no ambiente digital. Uma ênfase especial é dada à identificação e compreensão do Perfil do Consumidor Ideal (ICP), ensinando os alunos a alinhar objetivos de negócios com as necessidades e comportamentos específicos dos clientes-alvo.
Módulo 1 Visão Geral do Marketing Digital
Module 1 · 7 Hours to complete
Módulo 2 Marketing Digital é para Todo Mundo?
Module 2 · 7 Hours to complete
Módulo 3 Uma Estrutura para o Marketing Digital
Module 3 · 7 Hours to complete
Módulo 4 Compreender os Clientes (ICP)
Module 4 · 8 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Strategic Digital Marketing Planning
Instructors
Professor
Kleber Oliveira is a professor at FIA Business School with extensive expertise in digital marketing and consumer behavior in digital environments. He holds a Ph.D. in Administration from FEAUSP and a Master's in Digital Design from FAU-USP. Additionally, he serves as the Marketing and Digital Products Director at BrandStorming Digital and Head of Marketing and Digital Channels at Linksports International Corp. in Canada. Kleber teaches various courses on Coursera, including "Comportamento e Marketing Digital," "Marketing e a Jornada do Cliente," and "Medindo o Marketing Digital." His work focuses on leveraging data-driven strategies to optimize marketing efforts, enhance customer journeys, and measure the effectiveness of digital campaigns.
Professor
Tatti Maeda is a professor at FIA Business School and a specialist in digital marketing. She is a journalist with advanced training in scientific journalism and a publicist with a specialization in business management, innovation, and social media from ESPM. Additionally, she holds expertise in branding and strategic brand management from Belas Artes. Tatti is the owner of her own digital marketing company and is known for her work as a consultant, speaker, and workshop facilitator. Tatti teaches courses such as "Comportamento e Marketing Digital" and "Introdução ao Marketing Digital" on Coursera. Her expertise focuses on understanding consumer behavior in the digital environment and developing effective digital marketing strategies. She has a diverse background that includes studying psychology and working in organizational settings, which informs her approach to marketing and consumer behavior analysis.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.