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Tatti Maeda is a professor at FIA Business School and a specialist in digital marketing. She is a journalist with advanced training in scientific journalism and a publicist with a specialization in business management, innovation, and social media from ESPM. Additionally, she holds expertise in branding and strategic brand management from Belas Artes. Tatti is the owner of her own digital marketing company and is known for her work as a consultant, speaker, and workshop facilitator. Tatti teaches courses such as "Comportamento e Marketing Digital" and "Introdução ao Marketing Digital" on Coursera. Her expertise focuses on understanding consumer behavior in the digital environment and developing effective digital marketing strategies. She has a diverse background that includes studying psychology and working in organizational settings, which informs her approach to marketing and consumer behavior analysis.