Quantitative Research
Master market research techniques through quantitative methods, from survey design to statistical analysis using industry-standard tools.
Master market research techniques through quantitative methods, from survey design to statistical analysis using industry-standard tools.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
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What you'll learn
Design effective quantitative research surveys
Implement surveys using professional platforms
Analyze data using statistical methods
Interpret research results for business decisions
Avoid common research pitfalls
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
11 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course covers quantitative research methods in market research, focusing on survey design, implementation, and analysis. Students learn to design effective questionnaires, select appropriate sampling methods, and analyze data using descriptive and inferential statistics. The curriculum includes hands-on experience with survey platforms like Qualtrics and practical applications of statistical analysis techniques for making data-driven marketing decisions.
Getting Started and Preparing to Design a Quantitative Survey for Market Research
Module 1 · 2 Hours to complete
Designing and Implementing a Quantitative Survey
Module 2 · 6 Hours to complete
Analyzing a Survey
Module 3 · 4 Hours to complete
Assess Approaches and Interpret Quantitative Study Results
Module 4 · 4 Hours to complete
Fee Structure
Instructors
Market Research Expert and President of Impact Research
Susan Berman is the President of Impact Research and a seasoned expert in market research with over three decades of experience. She holds a master’s degree in communication research from Stanford University and a B.S. in Human Development from UC Davis. Under her leadership, Impact Research has specialized in qualitative and quantitative research, providing essential insights across various industries, including healthcare, pharmaceuticals, and entertainment. Her work emphasizes the importance of targeted market research to inform effective advertising and public relations strategies.In addition to her role at Impact Research, Susan teaches courses on Coursera, such as "Qualitative Research" and "Quantitative Research," where she shares her extensive knowledge in research methodologies. Known for her approachable style, she excels in facilitating focus groups and interviews, helping clients understand consumer behavior and preferences. Her commitment to integrity and excellence in research has made her a respected figure in the field.
Marketing Strategy Expert and Associate Professor at UC Davis
Dr. Olivier Rubel is an Associate Professor at the Graduate School of Management at the University of California, Davis. He specializes in marketing strategy, data-driven marketing decisions, and the measurement of marketing actions' return on investment (ROI). With a focus on how firms can optimize resource allocation in competitive environments, Dr. Rubel's research addresses critical issues such as managing marketing activities during product harm crises. His work has been published in reputable journals and presented at international conferences.In addition to his research, Dr. Rubel teaches courses on Coursera, including "Quantitative Research," where he equips students with essential skills for making informed marketing decisions based on data analysis. His commitment to teaching excellence was recognized when he received the Professor of the Year award in 2013 from UC Davis Graduate School of Management.
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4.4 course rating
299 ratings
Frequently asked questions
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