Completion

CERTIFICATE

Quantitative Research

Name: Quantitative Research
Rating: 4.4 (299 reviews)

This course is part of Market Research.

Course Cost

Free course

Intermediate

Skill Level

16 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.4

31,078 Enrolled

Susan Berman

Olivier Rubel

English

4.4

31,078 Enrolled

English

Susan Berman

Olivier Rubel

What you'll learn

Design effective quantitative research surveys

Implement surveys using professional platforms

Analyze data using statistical methods

Interpret research results for business decisions

Avoid common research pitfalls

Skills you'll gain

Market Research

Survey Design

Statistical Analysis

Data Analysis

Sampling Statistics

Quantitative Methods

Research Methods

Survey Implementation

Data Interpretation

Statistical Modeling

This course includes:

3.7 Hours PreRecorded video

11 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 4 modules in this course

This comprehensive course covers quantitative research methods in market research, focusing on survey design, implementation, and analysis. Students learn to design effective questionnaires, select appropriate sampling methods, and analyze data using descriptive and inferential statistics. The curriculum includes hands-on experience with survey platforms like Qualtrics and practical applications of statistical analysis techniques for making data-driven marketing decisions.

Getting Started and Preparing to Design a Quantitative Survey for Market Research

Module 1 · 2 Hours to complete

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.

Skills you'll gain

Survey Design

Market Research

Research Methods

Survey Implementation

Business Objectives

Research Planning

This course includes:

13 Videos

1 Assignments

4 Reading Materials

Designing and Implementing a Quantitative Survey

Module 2 · 6 Hours to complete

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.

Skills you'll gain

Survey Methodology

Sample Design

Questionnaire Design

Response Optimization

Quality Control

Market Segmentation

This course includes:

12 Videos

1 Assignments

4 Reading Materials

Analyzing a Survey

Module 3 · 4 Hours to complete

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data.

Skills you'll gain

Data Analysis

Statistical Analysis

Hypothesis Testing

Descriptive Statistics

Inferential Statistics

Causal Analysis

This course includes:

12 Videos

6 Assignments

3 Reading Materials

Assess Approaches and Interpret Quantitative Study Results

Module 4 · 4 Hours to complete

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math.

Skills you'll gain

Regression Analysis

Multivariate Analysis

Cluster Analysis

Factor Analysis

Data Interpretation

Statistical Modeling

This course includes:

10 Videos

3 Assignments

3 Reading Materials

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Market Research

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

4.5

Reviews

47,550

Students

Courses

Susan Berman

Susan Berman is the President of Impact Research and a seasoned expert in market research with over three decades of experience. She holds a master’s degree in communication research from Stanford University and a B.S. in Human Development from UC Davis. Under her leadership, Impact Research has specialized in qualitative and quantitative research, providing essential insights across various industries, including healthcare, pharmaceuticals, and entertainment. Her work emphasizes the importance of targeted market research to inform effective advertising and public relations strategies.In addition to her role at Impact Research, Susan teaches courses on Coursera, such as "Qualitative Research" and "Quantitative Research," where she shares her extensive knowledge in research methodologies. Known for her approachable style, she excels in facilitating focus groups and interviews, helping clients understand consumer behavior and preferences. Her commitment to integrity and excellence in research has made her a respected figure in the field.

4.5

Reviews

32,646

Students

Course

Olivier Rubel

Dr. Olivier Rubel is an Associate Professor at the Graduate School of Management at the University of California, Davis. He specializes in marketing strategy, data-driven marketing decisions, and the measurement of marketing actions' return on investment (ROI). With a focus on how firms can optimize resource allocation in competitive environments, Dr. Rubel's research addresses critical issues such as managing marketing activities during product harm crises. His work has been published in reputable journals and presented at international conferences.In addition to his research, Dr. Rubel teaches courses on Coursera, including "Quantitative Research," where he equips students with essential skills for making informed marketing decisions based on data analysis. His commitment to teaching excellence was recognized when he received the Professor of the Year award in 2013 from UC Davis Graduate School of Management.

Intermediate

Skill Level

16 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Quantitative Research

What you'll learn

Skills you'll gain

This course includes:

Get a Completion Certificate

Get a Completion Certificate

Top companies offer this course to their employees

There are 4 modules in this course

Getting Started and Preparing to Design a Quantitative Survey for Market Research

Skills you'll gain

This course includes:

Designing and Implementing a Quantitative Survey

Skills you'll gain

This course includes:

Analyzing a Survey

Skills you'll gain

This course includes:

Assess Approaches and Interpret Quantitative Study Results

Skills you'll gain

This course includes:

Fee Structure

Reviews

Faculties

Frequently asked Questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

Is financial aid available?