Olivier Rubel

Dr. Olivier Rubel is an Associate Professor at the Graduate School of Management at the University of California, Davis. He specializes in marketing strategy, data-driven marketing decisions, and the measurement of marketing actions' return on investment (ROI). With a focus on how firms can optimize resource allocation in competitive environments, Dr. Rubel's research addresses critical issues such as managing marketing activities during product harm crises. His work has been published in reputable journals and presented at international conferences.In addition to his research, Dr. Rubel teaches courses on Coursera, including "Quantitative Research," where he equips students with essential skills for making informed marketing decisions based on data analysis. His commitment to teaching excellence was recognized when he received the Professor of the Year award in 2013 from UC Davis Graduate School of Management.