Susan Berman

Susan Berman is the President of Impact Research and a seasoned expert in market research with over three decades of experience. She holds a master’s degree in communication research from Stanford University and a B.S. in Human Development from UC Davis. Under her leadership, Impact Research has specialized in qualitative and quantitative research, providing essential insights across various industries, including healthcare, pharmaceuticals, and entertainment. Her work emphasizes the importance of targeted market research to inform effective advertising and public relations strategies.In addition to her role at Impact Research, Susan teaches courses on Coursera, such as "Qualitative Research" and "Quantitative Research," where she shares her extensive knowledge in research methodologies. Known for her approachable style, she excels in facilitating focus groups and interviews, helping clients understand consumer behavior and preferences. Her commitment to integrity and excellence in research has made her a respected figure in the field.