Caribbean Urban Road Safety

Claudia Adriazola-Steil is a distinguished transportation expert with 25 years of experience, currently serving as the Deputy Global Urban Mobility Director and Director of Health and Road Safety at WRI Ross Center for Sustainable Cities. Her work focuses on integrating sustainable mobility, climate change, public health, and equity initiatives. Throughout her 15-year tenure at WRI, she has developed groundbreaking road safety programs based on the Safe System Approach, working across more than 50 cities in Latin America, Asia, and Africa, managing over $60 million in investments. Before joining WRI, she held significant positions in Peru's government, including General Director of Land Transportation and Executive Manager of the National Council of Road Safety. Her academic credentials include an Executive Master of Public Administration and MA in International Relations from Syracuse University's Maxwell School, legal training, and specialized transport management education from Germany. In 2022, she enhanced her expertise with a Behavioral Insights and Public Policy certification from Harvard Kennedy School. She leads the prestigious Transforming Transportation conference since 2017, has been recognized as a Remarkable Woman in Transport by the German TUMI initiative, and has co-authored over 20 publications. Her current work involves reshaping urban mobility systems to encompass comprehensive solutions including mass transportation, walking, cycling, electric vehicles, and innovative mobility solutions.

Luis David Rojas Guerrero is a multifaceted professional who combines creative leadership with academic excellence as an advertising creative director, brand strategist, and professor at ITESO University Business School in Guadalajara, Mexico. With over 15 years of industry experience, he has crafted successful campaigns for major brands including Gatorade, Pepsi, Leche San Marcos, Andares, Volvo, and The Pan American Health Organization. His creative excellence has been recognized with prestigious industry accolades, including an Effie award and a Glass Screen award. As an author, he has contributed significantly to both academic and creative literature with his book "Aguacate para tus ideas" and the advertising novel "La vida entre slogans." His expertise spans across creative direction, brand strategy, and academic instruction, where he shapes the next generation of advertising professionals while maintaining an active role in the industry. At ITESO University Business School, he brings his practical experience and creative insights to the classroom, bridging the gap between academic theory and real-world advertising practices.

Shannon Wip serves as an Operations Analyst at the Inter-American Development Bank's Country Office in Suriname, where she brings expertise in both administrative management and project operations. With a Master's degree in Business Administration and Management, and education from the Suriname College of Hospitality and Tourism, she has contributed significantly to the IDB's initiatives in Suriname. During her tenure, she has successfully coordinated numerous project-related events and operations, working alongside key IDB officials including Steven Collins (Chief of Operations) and other team members. Her involvement in road safety education programs has enhanced her understanding of regional transportation challenges, leading her to actively contribute to road safety awareness initiatives in the Caribbean community. Through her role in delivering educational content, she has helped strengthen the understanding of road safety issues and develop new skills among Caribbean stakeholders, demonstrating her commitment to both operational excellence and community development.

Natalie Draisin serves as the Director of the North American Office and United Nations Representative at the FIA Foundation, where she leads initiatives advancing evidence-based solutions for safe, sustainable, and equitable mobility. Her career spans significant roles in global public health and transportation safety, including positions at the World Health Organization and the National Transportation Safety Board. Her academic credentials include an MPH/MBA from Johns Hopkins Bloomberg School of Public Health and a BA in Public Health from Johns Hopkins University, where she was honored as a Sommer Scholar. At the FIA Foundation, she manages North American grants promoting safe and sustainable mobility, while her UN advocacy work has successfully integrated road safety into the Sustainable Development Goals and secured commitments for safe school journeys in the UN Habitat III New Urban Agenda. Her expertise is recognized through various appointments, including co-chair of the Transportation Research Board's safety culture subcommittee and Board Member of the National Association of Women Highway Safety Leaders. In 2021, she was named among the "Remarkable Women in Transport" by the Transformative Urban Mobility Initiative. Her diverse experience includes working with Community Health Workers in Kenya, serving as a Leadership Fellow with the Pew Charitable Trusts, and cycling across the United States for cancer research fundraising. Currently, she also serves as an advisor to the Health & Safety Hub at both the International Transport Forum and World Health Organization.

Laura Ballesteros is a transformative force in Mexico's urban mobility landscape, combining political acumen with sustainable development expertise across a 15-year career in public and private sectors. As Mexico City's Undersecretary of Mobility (2015-2017), she pioneered groundbreaking initiatives including Latin America's first regulation of ride-hailing platforms and innovative parking policies limiting car spaces in new buildings. Her legislative impact was most notable during her 2012-2015 term as Congresswoman, where she authored the revolutionary Mobility Law that established mobility as a social right and prioritized vulnerable road users. Her implementation of Vision Zero philosophy led to significant safety improvements, including an 18% reduction in road fatalities through speed limit reforms and infrastructure improvements. Currently serving as a substitute Senator in the Mexican Congress (2018-2024), she continues to champion sustainable urban mobility and road safety initiatives. Her academic foundation includes a bachelor's in Policy Science from Tec de Monterrey and a master's in Strategic Management and Innovation from the Autonomous University of Barcelona and University Carlos III Madrid. As Executive Secretary of Mujeres en Movimiento, she advocates for gender-sensitive mobility planning and female leadership in transportation policy, while her electro-mobility strategy and sustainable transport initiatives continue to shape Mexico's urban future.