Luis David Rojas Guerrero

Luis David Rojas Guerrero is a multifaceted professional who combines creative leadership with academic excellence as an advertising creative director, brand strategist, and professor at ITESO University Business School in Guadalajara, Mexico. With over 15 years of industry experience, he has crafted successful campaigns for major brands including Gatorade, Pepsi, Leche San Marcos, Andares, Volvo, and The Pan American Health Organization. His creative excellence has been recognized with prestigious industry accolades, including an Effie award and a Glass Screen award. As an author, he has contributed significantly to both academic and creative literature with his book "Aguacate para tus ideas" and the advertising novel "La vida entre slogans." His expertise spans across creative direction, brand strategy, and academic instruction, where he shapes the next generation of advertising professionals while maintaining an active role in the industry. At ITESO University Business School, he brings his practical experience and creative insights to the classroom, bridging the gap between academic theory and real-world advertising practices.