UX Research Fundamentals
This course is part of UX Design and Evaluation.
This course provides a thorough foundation in UX research methodologies essential for digital product development. Students learn various data collection techniques, from qualitative methods like interviews and observations to quantitative approaches including surveys and analytics. The curriculum emphasizes developing empathy with users and extracting actionable insights throughout a product's lifecycle. Learn to conduct user interviews, focus groups, observational studies, and implement various testing methods while understanding how to analyze and apply collected data for improved user experiences.
4.3
(12 ratings)
14,175 already enrolled
Instructors:
English
English
Powered by
What you'll learn
Master comprehensive user data collection methods for IT projects
Understand various research methodologies and their appropriate applications
Learn to utilize internal, external, primary, and secondary data sources
Gain expertise in qualitative and quantitative UX research methods
Develop skills in user interviews, focus groups, and observational studies
Master survey design, analytics interpretation, and A/B testing
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This comprehensive UX research course focuses on gathering and analyzing user data throughout digital product development. Students learn various research methodologies, from traditional interviews and observations to modern web analytics and physiological data collection. The curriculum covers both qualitative and quantitative research methods, teaching students how to choose appropriate techniques for different scenarios. Emphasis is placed on analyzing collected data to extract meaningful insights that can inform design and evaluation processes.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: UX Design and Evaluation
Instructors
8 Courses
Pioneering E-Commerce and Consumer Behavior Researcher at HEC Montréal
Sylvain Sénécal is a Professor of Marketing at HEC Montréal, holding the prestigious RBC Financial Group Chair of Electronic Commerce and serving as co-director of Tech3Lab. With expertise in Internet marketing and online consumer behavior, Sénécal has made significant contributions to the field since joining HEC Montréal in 2004. Prior to his current role, he was an assistant professor at the University of Toledo, and has taught marketing and e-commerce courses across Austria, Canada, France, South Korea, and the United States. Sénécal's research focuses on consumer decision-making, social influence, personalization, and web site evaluation in online environments, as well as consumer neuroscience. He has published extensively in top marketing and e-commerce journals, presented at international conferences, and collaborates with various Canadian and international companies. Additionally, Sénécal is the President of Imarklab, an interactive marketing intelligence consulting firm, bridging academic research with practical industry applications. His multifaceted career spans academia, industry partnerships, and entrepreneurship, positioning him as a leading figure in e-commerce and digital marketing research and education.
8 Courses
Professor, Marketing Department at HEC Montréal
Yany Grégoire, a Professor in the Marketing Department at HEC Montréal and holder of the Omer DeSerres Chair of Retailing since 2014, is a leading expert in customer relationships, service recovery, and retail strategy. With a Ph.D. from the University of Western Ontario (Ivey), Grégoire's academic journey includes teaching at Washington State University before joining HEC Montréal in 2010. His research focuses on customer revenge, online complaining behaviors, and effective service recovery strategies, published extensively in top-tier marketing journals. A popular instructor known for his teaching excellence, Grégoire has received numerous awards throughout his career. His work bridges academic research with practical applications in retail and service industries, exploring topics such as the financial impacts of musicians' charity advocacy and the effects of time on customer revenge. Grégoire's contributions to the field have earned him recognition like the Prix de recherche Chenelière Éducation/Gaëtan Morin, solidifying his position as a key figure in marketing scholarship with significant impact on both academic and business communities.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.