Professor, Marketing Department at HEC Montréal
Associated with :
HEC MontréalYany Grégoire, a Professor in the Marketing Department at HEC Montréal and holder of the Omer DeSerres Chair of Retailing since 2014, is a leading expert in customer relationships, service recovery, and retail strategy. With a Ph.D. from the University of Western Ontario (Ivey), Grégoire's academic journey includes teaching at Washington State University before joining HEC Montréal in 2010. His research focuses on customer revenge, online complaining behaviors, and effective service recovery strategies, published extensively in top-tier marketing journals. A popular instructor known for his teaching excellence, Grégoire has received numerous awards throughout his career. His work bridges academic research with practical applications in retail and service industries, exploring topics such as the financial impacts of musicians' charity advocacy and the effects of time on customer revenge. Grégoire's contributions to the field have earned him recognition like the Prix de recherche Chenelière Éducation/Gaëtan Morin, solidifying his position as a key figure in marketing scholarship with significant impact on both academic and business communities.