Sylvain Sénécal

Sylvain Sénécal is a Professor of Marketing at HEC Montréal, holding the prestigious RBC Financial Group Chair of Electronic Commerce and serving as co-director of Tech3Lab. With expertise in Internet marketing and online consumer behavior, Sénécal has made significant contributions to the field since joining HEC Montréal in 2004. Prior to his current role, he was an assistant professor at the University of Toledo, and has taught marketing and e-commerce courses across Austria, Canada, France, South Korea, and the United States. Sénécal's research focuses on consumer decision-making, social influence, personalization, and web site evaluation in online environments, as well as consumer neuroscience. He has published extensively in top marketing and e-commerce journals, presented at international conferences, and collaborates with various Canadian and international companies. Additionally, Sénécal is the President of Imarklab, an interactive marketing intelligence consulting firm, bridging academic research with practical industry applications. His multifaceted career spans academia, industry partnerships, and entrepreneurship, positioning him as a leading figure in e-commerce and digital marketing research and education.