Strategic Sales Management Final Project
Master sales strategy through hands-on project work. Apply concepts from strategy to execution in this comprehensive capstone course.
Master sales strategy through hands-on project work. Apply concepts from strategy to execution in this comprehensive capstone course.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Sales Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
(28 ratings)
3,756 already enrolled
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Develop comprehensive sales guidelines aligned with corporate strategy
Analyze complex business cases and market conditions
Create strategic frameworks for sales planning
Align sales and marketing strategies effectively
Implement effective sales planning processes
Skills you'll gain
This course includes:
0.45 Hours PreRecorded video
2 quizzes, 2 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course serves as the capstone project for the Strategic Sales Management Specialization. Students analyze real-world business cases in the printing and graphics industry, developing strategic sales guidelines through structured analysis. The curriculum focuses on integrating concepts from previous courses, including strategy, marketing alignment, and sales planning. Through hands-on application, learners create sales guidelines that bridge corporate strategy and practical implementation.
Module 1 - Strategy & Sales
Module 1 · 2 Hours to complete
Module 2 - Effective Sales Planning Through Strategic Analysis
Module 2 · 1 Hours to complete
Module 3 - Sales Models, frameworks, and Marketing Alignment
Module 3 · 2 Hours to complete
Module 4 - Strategic Sales into Corporate Strategy
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Professor and Business Intelligence Expert
Prof. Samantha Mazzero is a distinguished academic with a Licentiate in Mathematics from the University of São Paulo, Brazil. She holds multiple advanced degrees, including an MBA in Marketing from Fundação Instituto de Administração (FIA), an MBA in Economic and Financial Management from Fundação Getúlio Vargas (FGV), and an MSc in Business Administration from the University of São Paulo, where she is currently pursuing her Ph.D. Her research focuses on internationalization strategies for family businesses and international management. With over 15 years of professional experience in the pharmaceutical and cosmetic industries as a Business Intelligence Manager, Samantha is currently an associate director at BIRD Consulting, specializing in business intelligence and strategic planning.Since 2008, Samantha has been a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor of International MBA and Americas. She teaches several courses on Coursera, including "Budgeting Essentials and Development," "Corporate Foresight," and "Sales Strategy." Her expertise lies in integrating business intelligence with strategic decision-making, making her a valuable resource for students and professionals seeking to enhance their understanding of market dynamics and effective management practices. Through her teaching and consulting roles, Samantha Mazzero continues to influence the fields of business intelligence and strategic planning significantly.
Expert in Strategy and Foresight Methodologies
Dr. Nelson D. Yoshida holds a Ph.D. in Business Administration from the University of São Paulo and is an accomplished academic with degrees in Electrical Engineering and an Executive MBA from Fundação Instituto de Administração (FIA). He is a consultant, professor, and researcher specializing in strategy, future studies, and foresight methodologies that support strategic decision-making. With over 16 years of experience in the telecommunications industry, Nelson has held executive roles in network operations, marketing, and strategic planning. His expertise includes technological foresight, strategic planning, and the future of cities, where he has successfully navigated multiple mergers and acquisitions.Currently teaching at FIA Business School for both the Executive MBA and International MBA programs, Dr. Yoshida is particularly interested in complex challenges, business model analysis, and active learning methodologies. He offers courses on Coursera such as "Budgeting Essentials and Development," "Effective Sales – An Overview," and "Sales Strategy," aimed at equipping students with essential skills for effective decision-making in business contexts. His work combines practical industry experience with academic rigor, making him a valuable resource for students and professionals looking to enhance their understanding of strategic foresight and its applications in various sectors.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.5 course rating
28 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.