Samantha Mazzero

Prof. Samantha Mazzero is a distinguished academic with a Licentiate in Mathematics from the University of São Paulo, Brazil. She holds multiple advanced degrees, including an MBA in Marketing from Fundação Instituto de Administração (FIA), an MBA in Economic and Financial Management from Fundação Getúlio Vargas (FGV), and an MSc in Business Administration from the University of São Paulo, where she is currently pursuing her Ph.D. Her research focuses on internationalization strategies for family businesses and international management. With over 15 years of professional experience in the pharmaceutical and cosmetic industries as a Business Intelligence Manager, Samantha is currently an associate director at BIRD Consulting, specializing in business intelligence and strategic planning.Since 2008, Samantha has been a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor of International MBA and Americas. She teaches several courses on Coursera, including "Budgeting Essentials and Development," "Corporate Foresight," and "Sales Strategy." Her expertise lies in integrating business intelligence with strategic decision-making, making her a valuable resource for students and professionals seeking to enhance their understanding of market dynamics and effective management practices. Through her teaching and consulting roles, Samantha Mazzero continues to influence the fields of business intelligence and strategic planning significantly.