Generative AI in Marketing
Learn to leverage AI tools to craft innovative marketing campaigns, boost customer engagement, and drive smarter, data-driven brand strategies.
Learn to leverage AI tools to craft innovative marketing campaigns, boost customer engagement, and drive smarter, data-driven brand strategies.
This specialization teaches marketing professionals how to effectively implement Generative AI in their marketing strategies. The program covers fundamental AI principles, content creation, advertising techniques, and customer service applications. Students learn practical skills in using AI tools for creating marketing content, developing brand assets, and implementing customer service chatbots, while considering ethical implications and strategic deployment.
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What you'll learn
Create AI-generated marketing content effectively
Develop brand assets using Generative AI tools
Implement AI-powered customer service solutions
Analyze customer insights using AI
Design personalized marketing campaigns
Build custom GPT chatbots
Skills you'll gain
This course includes:
6 Hours PreRecorded video
Consumer insights exercise, brand essence creation, logo generation, chatbot assessment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 courses in this program
MathWorks Computer Vision Engineer Professional Certificate
Course 1 · 2 Months to complete · 9 modules
Navigating Global Markets in Superpower Brand Wars
Course 2 · 4 Weeks to complete · 4 modules
Fundamentals of Entrepreneurship in Family Business-Edx
Course 3 · 5 Weeks to complete · 5 modules
CISA Exam Prep: IS Auditing
Course 4 · 5 Hours to complete · 4 modules
Fee Structure
Payment options
Financial Aid
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