Customer Service in the Age of Generative AI
Learn to leverage Generative AI and chatbots to enhance customer service and engagement through personalized interactions.
Learn to leverage Generative AI and chatbots to enhance customer service and engagement through personalized interactions.
This course teaches marketing professionals how to effectively implement Generative AI in customer service. Students learn to develop, evaluate, and enhance chatbots for customer engagement and support. The curriculum focuses on creating personalized customer interactions, optimizing chatbot performance, and leveraging AI for targeted messaging and improved customer experience.
4.6
(14 ratings)
Instructors:
English
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What you'll learn
Master chatbot development and implementation
Learn to evaluate and enhance chatbot performance
Develop personalized customer service strategies
Optimize AI-driven customer engagement
Create custom GPT solutions for support
Implement targeted marketing messages
Skills you'll gain
This course includes:
0.5 Hours PreRecorded video
2 assignments
Access on Mobile, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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There are 2 modules in this course
This course provides comprehensive training in using Generative AI for customer service enhancement. The curriculum covers two key modules: Generative AI in Customer Service and Custom GPT Chatbot Reflection. Students learn to develop effective chatbot frameworks, evaluate performance metrics, and create personalized customer interactions. The course emphasizes practical applications through case studies and hands-on exercises.
Generative AI in Customer Service
Module 1 · 49 Minutes to complete
Generative AI in Customer Service: Custom GPT Chatbot Reflection
Module 2 · 16 Minutes to complete
Fee Structure
Instructor
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
Testimonials
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4.6 course rating
14 ratings
Frequently asked questions
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