Advertising in the Age of Generative AI
Master AI implementation strategies for brand development, including creation of compelling brand statements and automated logo generation techniques.
Master AI implementation strategies for brand development, including creation of compelling brand statements and automated logo generation techniques.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Generative AI in Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Create effective brand essence statements
Generate brand logos using AI tools
Understand AI's role in modern advertising
Develop brand identity strategies
Implement AI in marketing campaigns
Skills you'll gain
This course includes:
1 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This practical course focuses on applying generative AI to advertising and brand development. Students learn to create brand essence statements and generate logos using AI tools, with a special focus on the case study of Vibe Kayak's. The curriculum covers brand identity creation, logo design principles, and the strategic use of AI in marketing. The course combines theoretical knowledge with hands-on practice in using generative AI for brand development and visual identity creation.
Advertising in the Age of AI
Module 1 · 29 Minutes to complete
Advertising in the Age of AI: Logo Generation
Module 2 · 37 Minutes to complete
Fee Structure
Instructor
Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the University of Virginia
Rajkumar Venkatesan is a Professor of Business Administration at the Darden Business School, University of Virginia, specializing in the intersection of AI, digital strategy, marketing, and analytics. He has authored two influential books, Cutting Edge Marketing Analytics and AI Marketing Canvas, and has published numerous case studies and peer-reviewed articles. Venkatesan engages with MBA and corporate executive students globally through courses such as marketing analytics, digital marketing, and AI in marketing. He developed the innovative MBA/MSDS dual degree program and the popular tech immersion course in San Francisco. As the Academic Director for the AI Initiative and the Master of Science in Business Analytics degree at UVA, he consults with enterprises across various industries to address strategic challenges through analytics. His contributions include developing tools like the Marketing Analytics Canvas and the AI Marketing Canvas to enhance collaboration among marketers and analytics teams.
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