Introduction to Public Relations and the Media
Master essential PR skills with CU Boulder. Learn media relations, brand management, and strategic communication techniques.
Master essential PR skills with CU Boulder. Learn media relations, brand management, and strategic communication techniques.
This comprehensive specialization provides a practical foundation in public relations and media management. Through three focused courses, students learn how to manage brand reputation, create professional PR materials, and develop strategic communication plans. The program covers essential topics including media relations, crisis communication, influencer engagement, and PR theory application. Students gain hands-on experience creating press releases, media contact lists, and crisis communication plans, building a professional portfolio of PR tools and deliverables.
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What you'll learn
Create professional press releases and media pitches
Develop strategic communication plans for brands
Manage organizational reputation and crisis communication
Build effective media relations strategies
Identify and engage with relevant influencers
Apply PR theory to real-world scenarios
Skills you'll gain
This course includes:
18 Hours PreRecorded video
Portfolio projects and PR tool creation
Access on Mobile, Desktop
FullTime access
Shareable certificate
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There are 3 courses in this program
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Customer-Centric Enterprise PLM
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Fee Structure
Payment options
Financial Aid
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