Principles of Public Relations
Master essential public relations concepts, from strategic communication to corporate social responsibility. Perfect for PR career starters.
Master essential public relations concepts, from strategic communication to corporate social responsibility. Perfect for PR career starters.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Public Relations and the Media Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(447 ratings)
17,342 already enrolled
Instructors:
English
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What you'll learn
Define and understand modern public relations practices and principles
Master the four-step PR process for strategic planning
Understand corporate social responsibility and its implementation
Learn about different PR career paths and required skills
Develop ethical decision-making skills in PR practice
Skills you'll gain
This course includes:
2.8 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course introduces the fundamental principles of public relations, covering its evolution, current practices, and future trends. Students learn the four-step PR process, strategic communication planning, and corporate social responsibility. The curriculum combines theoretical knowledge with practical applications, exploring various PR roles in both agency and corporate settings. Special emphasis is placed on ethical considerations in PR practice and developing essential skills for a career in public relations.
Defining Public Relations
Module 1 · 1 Hours to complete
The 4-Step Process in Public Relations
Module 2 · 1 Hours to complete
Corporate Social Responsibility
Module 3 · 1 Hours to complete
Working in Public Relations
Module 4 · 1 Hours to complete
Ethics in Public Relations Practice
Module 5 · 27 Minutes to complete
Fee Structure
Instructor
Associate Professor and Expert in Embedded AI
Erin Willis, a seasoned instructor at the University of Colorado Boulder, specializes in public relations, offering learners an in-depth understanding of PR principles and their practical applications. With her course Principles of Public Relations on Coursera, she provides a comprehensive overview of the field, including its origins, ethical implications, and evolving trends. Erin’s engaging teaching style demystifies PR concepts, helping learners distinguish public relations from related fields like advertising and marketing while understanding its critical role in mass media.Through her expertise, Erin equips students with actionable skills such as crafting press releases, identifying target audiences, and implementing PR strategies. Her focus on both theoretical and practical knowledge ensures learners gain confidence in applying PR principles to real-world scenarios. With an impressive 4.8 instructor rating and a growing community of over 23,000 learners, Erin’s contributions continue to inspire the next generation of public relations professionals.
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4.7 course rating
447 ratings
Frequently asked questions
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