Principles of Public Relations
This course is part of Introduction to Public Relations and the Media.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Public Relations and the Media Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Define and understand modern public relations practices and principles
Master the four-step PR process for strategic planning
Understand corporate social responsibility and its implementation
Learn about different PR career paths and required skills
Develop ethical decision-making skills in PR practice
Skills you'll gain
This course includes:
2.8 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course introduces the fundamental principles of public relations, covering its evolution, current practices, and future trends. Students learn the four-step PR process, strategic communication planning, and corporate social responsibility. The curriculum combines theoretical knowledge with practical applications, exploring various PR roles in both agency and corporate settings. Special emphasis is placed on ethical considerations in PR practice and developing essential skills for a career in public relations.
Defining Public Relations
Module 1 · 1 Hours to complete
The 4-Step Process in Public Relations
Module 2 · 1 Hours to complete
Corporate Social Responsibility
Module 3 · 1 Hours to complete
Working in Public Relations
Module 4 · 1 Hours to complete
Ethics in Public Relations Practice
Module 5 · 27 Minutes to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Introduction to Public Relations and the Media
Instructor
Associate Professor
Erin Willis is an Associate Professor at the University of Colorado Boulder, where she specializes in health communication and public relations. She earned her doctorate from the University of Missouri School of Journalism, focusing her research on how health messages influence individual behaviors and decision-making processes. Dr. Willis is particularly interested in the impact of everyday information and technology on health behavior, aiming to understand how effective message design can enhance public health promotion. Her scholarly work has been published in prominent journals such as Health Communication, Health Psychology, and Health Informatics.Before joining CU Boulder, Dr. Willis served as an assistant professor at the University of Memphis and has a background in public relations, which enriches her academic perspective. She teaches a variety of courses, including "How to Implement and Evaluate Communication Campaigns," "Integrated and Strategic Communication Campaigns," and "Principles of Public Relations." Through her courses, Dr. Willis equips students with essential skills for developing effective communication strategies that address health issues and engage diverse audiences. Her commitment to advancing knowledge in health communication reflects her dedication to improving public understanding of health-related topics through strategic messaging
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Frequently asked questions
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