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Principles of Public Relations

Master essential public relations concepts, from strategic communication to corporate social responsibility. Perfect for PR career starters.

Master essential public relations concepts, from strategic communication to corporate social responsibility. Perfect for PR career starters.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Public Relations and the Media Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.7

(447 ratings)

17,342 already enrolled

Instructors:

English

Tiếng Việt

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Principles of Public Relations

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Define and understand modern public relations practices and principles

  • Master the four-step PR process for strategic planning

  • Understand corporate social responsibility and its implementation

  • Learn about different PR career paths and required skills

  • Develop ethical decision-making skills in PR practice

Skills you'll gain

Public Relations
Strategic Communication
Corporate Social Responsibility
Media Relations
Brand Management
PR Planning
Crisis Communication
Digital PR
PR Ethics
PR Strategy

This course includes:

2.8 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This comprehensive course introduces the fundamental principles of public relations, covering its evolution, current practices, and future trends. Students learn the four-step PR process, strategic communication planning, and corporate social responsibility. The curriculum combines theoretical knowledge with practical applications, exploring various PR roles in both agency and corporate settings. Special emphasis is placed on ethical considerations in PR practice and developing essential skills for a career in public relations.

Defining Public Relations

Module 1 · 1 Hours to complete

The 4-Step Process in Public Relations

Module 2 · 1 Hours to complete

Corporate Social Responsibility

Module 3 · 1 Hours to complete

Working in Public Relations

Module 4 · 1 Hours to complete

Ethics in Public Relations Practice

Module 5 · 27 Minutes to complete

Fee Structure

Instructor

Erin Willis
Erin Willis

4.7 rating

520 Reviews

23,806 Students

6 Courses

Associate Professor and Expert in Embedded AI

Erin Willis, a seasoned instructor at the University of Colorado Boulder, specializes in public relations, offering learners an in-depth understanding of PR principles and their practical applications. With her course Principles of Public Relations on Coursera, she provides a comprehensive overview of the field, including its origins, ethical implications, and evolving trends. Erin’s engaging teaching style demystifies PR concepts, helping learners distinguish public relations from related fields like advertising and marketing while understanding its critical role in mass media.Through her expertise, Erin equips students with actionable skills such as crafting press releases, identifying target audiences, and implementing PR strategies. Her focus on both theoretical and practical knowledge ensures learners gain confidence in applying PR principles to real-world scenarios. With an impressive 4.8 instructor rating and a growing community of over 23,000 learners, Erin’s contributions continue to inspire the next generation of public relations professionals.

Principles of Public Relations

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.7 course rating

447 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.