Erin Willis

Erin Willis, a seasoned instructor at the University of Colorado Boulder, specializes in public relations, offering learners an in-depth understanding of PR principles and their practical applications. With her course Principles of Public Relations on Coursera, she provides a comprehensive overview of the field, including its origins, ethical implications, and evolving trends. Erin’s engaging teaching style demystifies PR concepts, helping learners distinguish public relations from related fields like advertising and marketing while understanding its critical role in mass media.Through her expertise, Erin equips students with actionable skills such as crafting press releases, identifying target audiences, and implementing PR strategies. Her focus on both theoretical and practical knowledge ensures learners gain confidence in applying PR principles to real-world scenarios. With an impressive 4.8 instructor rating and a growing community of over 23,000 learners, Erin’s contributions continue to inspire the next generation of public relations professionals.