The Nuts and Bolts of Public Relations
This course is part of Introduction to Public Relations and the Media.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Public Relations and the Media Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Write professional press releases using AP style and inverted pyramid structure
Craft effective media pitches that generate coverage
Develop strategic messaging aligned with organizational values
Identify and evaluate appropriate social media influencers
Implement the PESO model for integrated communications
Skills you'll gain
This course includes:
1.45 Hours PreRecorded video
2 peer reviews, 3 discussion prompts
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on the practical aspects of public relations, teaching students how to create essential PR materials and implement effective communication strategies. The curriculum covers four key areas: writing press releases using the inverted pyramid structure and AP style, crafting compelling media pitches, developing on-message communication strategies using the PESO model, and understanding influencer marketing. Through hands-on assignments and peer reviews, students learn to create newsworthy content and build media relationships.
Writing the Press Release
Module 1 · 2 Hours to complete
Pitching Stories
Module 2 · 1 Hours to complete
Staying "On Message"
Module 3 · 21 Minutes to complete
Influencers
Module 4 · 29 Minutes to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Introduction to Public Relations and the Media
Instructor
Expert in Health Communication and Behavior
Erin Willis is an Associate Professor at the University of Colorado Boulder, where she specializes in health communication and the influence of media on health behaviors. She earned her doctorate from the University of Missouri School of Journalism and focuses her research on how health messages shape people's understanding and actions regarding health promotion. Her work examines the role of information and technology in influencing health behaviors, aiming to enhance the design of messages that effectively communicate health-related information.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.