Digital Marketing Strategy and Planning
Master digital marketing strategy from planning to execution with Tecnológico de Monterrey's comprehensive program for business leaders.
Master digital marketing strategy from planning to execution with Tecnológico de Monterrey's comprehensive program for business leaders.
This specialized program equips entrepreneurs, brand managers, and business executives with essential skills for developing and implementing digital marketing strategies. Through three comprehensive courses, students learn digital strategy implementation, target segment analysis, strategic planning, measurement, and ROI analysis. The program emphasizes practical applications in dynamic digital environments and includes real-world case studies.
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What you'll learn
Develop comprehensive digital marketing strategies
Implement effective digital communication plans
Analyze target segments and market opportunities
Measure ROI and optimize digital campaigns
Manage brand presence in digital environments
Adapt strategies to dynamic market changes
Skills you'll gain
This course includes:
64 Hours PreRecorded video
Course Projects, Case Studies
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 3 courses in this program
Fee Structure
Payment options
Financial Aid
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Frequently asked questions
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