Conformando tu estrategia digital
This course is part of Digital Marketing Strategy and Planning.
Este curso proporciona un marco de referencia completo para diseñar e implementar una estrategia digital efectiva, dirigido específicamente a dueños de negocios, directores de empresas, freelancers y emprendedores. Los participantes aprenderán a aprovechar al máximo el mundo digital para promocionar sus servicios, productos o marca personal a través de diversas herramientas y plataformas. A lo largo de cuatro módulos, el curso explora elementos fundamentales como el diseño y optimización de sitios web, la utilización estratégica de redes sociales, implementación de eventos online, estrategias de email marketing, creación de contenido de valor, tiendas virtuales, y posicionamiento en buscadores (SEO y SEM). Con un enfoque práctico y aplicado, los estudiantes desarrollarán un plan maestro completo que les permitirá ejecutar su estrategia digital de manera coherente y efectiva, conectando con su audiencia objetivo y convirtiendo prospectos en clientes satisfechos.
4.8
(35 ratings)
3,229 already enrolled
Spanish
Powered by
What you'll learn
Desarrollar un sitio web optimizado como centro de operaciones digitales
Implementar estrategias efectivas en redes sociales para atraer visitas e interacciones
Organizar eventos online y videoconferencias para acercar la marca a los clientes
Utilizar email marketing de manera estratégica para convertir prospectos en clientes
Crear contenidos digitales que construyan reputación y autoridad en el sector
Diseñar e implementar tiendas virtuales y aplicaciones para mejorar la experiencia del cliente
Skills you'll gain
This course includes:
69 Minutes PreRecorded video
15 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Este curso proporciona un marco completo para diseñar e implementar una estrategia digital efectiva. Distribuido en cuatro módulos, el programa aborda primero el sitio web como centro de operaciones digitales, junto con el papel de las redes sociales como elementos de atracción e interacción. El segundo módulo explora herramientas de alta interacción como eventos online, videoconferencias y email marketing para acercar la marca a los clientes potenciales. El tercer módulo se enfoca en la creación estratégica de contenidos para establecer reputación digital, incluyendo tiendas virtuales, aplicaciones y ebooks. Finalmente, el cuarto módulo analiza el posicionamiento en buscadores y la implementación del plan maestro digital. El curso combina teoría con aplicaciones prácticas, permitiendo a los participantes desarrollar habilidades para promocionar eficazmente sus servicios, productos o marca personal en el entorno digital.
Conformando tu estrategia digital 1
Module 1 · 5 Hours to complete
Conformando tu estrategia digital 2
Module 2 · 4 Hours to complete
Conformando tu estrategia digital 3
Module 3 · 4 Hours to complete
Conformando tu estrategia digital 4
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Strategy and Planning
Instructors
2 Courses
Expert in Marketing, Sales, and Digital Business
Commercial Manager at NIC Mexico and Tec professor, José blends tech, marketing, and business growth expertise across telecom and internet sectors.
Professor
María de los Angeles Ramos Solano is a Professor at Tecnológico de Monterrey, specializing in marketing and consumer behavior. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Her expertise extends to digital marketing, where she has coordinated courses with industry leaders from Google, Microsoft, and Wunderman. She is also a founding member of the Innovation and Product Development Center at Tecnológico de Monterrey. Professor Ramos Solano has extensive experience in executive education, coordinating programs such as the Strategic Sales Management Diploma and the Digital Marketing Communication Diploma. She has consulted on projects with small and medium-sized enterprises and family businesses, and conducted market research for companies like Henkel-Mexico. Her courses on Coursera include "Beneficios y características de las redes sociales más significativas," "Conformando tu estrategia digital," and "Implicaciones estratégicas de la marca," focusing on developing effective marketing strategies and leveraging digital platforms.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.