Conformando tu estrategia digital
This course is part of Digital Marketing Strategy and Planning.
Este curso proporciona un marco de referencia completo para diseñar e implementar una estrategia digital efectiva, dirigido específicamente a dueños de negocios, directores de empresas, freelancers y emprendedores. Los participantes aprenderán a aprovechar al máximo el mundo digital para promocionar sus servicios, productos o marca personal a través de diversas herramientas y plataformas. A lo largo de cuatro módulos, el curso explora elementos fundamentales como el diseño y optimización de sitios web, la utilización estratégica de redes sociales, implementación de eventos online, estrategias de email marketing, creación de contenido de valor, tiendas virtuales, y posicionamiento en buscadores (SEO y SEM). Con un enfoque práctico y aplicado, los estudiantes desarrollarán un plan maestro completo que les permitirá ejecutar su estrategia digital de manera coherente y efectiva, conectando con su audiencia objetivo y convirtiendo prospectos en clientes satisfechos.
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What you'll learn
Desarrollar un sitio web optimizado como centro de operaciones digitales
Implementar estrategias efectivas en redes sociales para atraer visitas e interacciones
Organizar eventos online y videoconferencias para acercar la marca a los clientes
Utilizar email marketing de manera estratégica para convertir prospectos en clientes
Crear contenidos digitales que construyan reputación y autoridad en el sector
Diseñar e implementar tiendas virtuales y aplicaciones para mejorar la experiencia del cliente
Skills you'll gain
This course includes:
69 Minutes PreRecorded video
15 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
Este curso proporciona un marco completo para diseñar e implementar una estrategia digital efectiva. Distribuido en cuatro módulos, el programa aborda primero el sitio web como centro de operaciones digitales, junto con el papel de las redes sociales como elementos de atracción e interacción. El segundo módulo explora herramientas de alta interacción como eventos online, videoconferencias y email marketing para acercar la marca a los clientes potenciales. El tercer módulo se enfoca en la creación estratégica de contenidos para establecer reputación digital, incluyendo tiendas virtuales, aplicaciones y ebooks. Finalmente, el cuarto módulo analiza el posicionamiento en buscadores y la implementación del plan maestro digital. El curso combina teoría con aplicaciones prácticas, permitiendo a los participantes desarrollar habilidades para promocionar eficazmente sus servicios, productos o marca personal en el entorno digital.
Conformando tu estrategia digital 1
Module 1 · 5 Hours to complete
Conformando tu estrategia digital 2
Module 2 · 4 Hours to complete
Conformando tu estrategia digital 3
Module 3 · 4 Hours to complete
Conformando tu estrategia digital 4
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Strategy and Planning
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
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