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Marketing Strategy - IE Business School
Master essential marketing fundamentals from market research to campaign planning. Learn to develop effective strategies for products and services.
Course Cost
₹ 5,199
Beginner
Skill Level
72 Hours
Self-paced lessons
This comprehensive specialization teaches the fundamentals of developing successful marketing strategies. Students learn crucial skills in market research, consumer behavior analysis, positioning, and marketing mix implementation. The program covers key concepts including segmentation, targeting, the four Ps of marketing (Product, Price, Promotion, Place), and culminates in creating a complete marketing plan. Through practical assignments and real-world case studies, participants gain hands-on experience in developing effective marketing strategies for businesses, products, and services.
69,813 Enrolled
English
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69,813 Enrolled
English
What you'll learn
Learn to conduct effective market research and analyze consumer behavior, Master market segmentation and positioning strategies, Develop comprehensive marketing mix strategies, Create and implement successful marketing plans, Understand brand management and value proposition, Analyze market trends and competitive landscapes, Apply marketing concepts to real-world business scenarios.
Skills you'll gain
This course includes:
72 Hours PreRecorded video
Quizzes, peer-graded assignments, capstone project
Access on Mobile, Desktop, Tablet
FullTime access
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Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 courses in this program
Market Research and Consumer Behavior
Course 1 · 5 Hours to complete · 4 modules
Positioning: Key to a Successful Marketing Strategy
Course 2 · 9 Hours to complete · 4 modules
Marketing Mix Fundamentals
Course 3 · 8 Hours to complete · 4 modules
The Marketing Plan
Course 4 · 11 Hours to complete · 4 modules
Marketing Strategy Capstone Project
Course 5 · 29 Hours to complete · 5 modules
Fee Structure
Payment options
Financial Aid
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.