RiseUpp Logo
Educator Logo

Market Research and Consumer Behavior

This course is part of Marketing Strategy.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.4

(4,686 ratings)

1,34,011 already enrolled

Instructors:

English

پښتو, বাংলা, اردو, 5 more

Powered by

Provider Logo
Market Research and Consumer Behavior

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Design effective market research plans

  • Analyze consumer decision-making processes

  • Develop data collection strategies

  • Conduct and interpret market surveys

  • Understand consumer psychology

  • Apply research findings to marketing decisions

Skills you'll gain

Market Research
Consumer Behavior
Data Analysis
Survey Design
Research Methods
Consumer Psychology
Decision Making
Statistical Analysis
Marketing Strategy
Consumer Insights

This course includes:

2.4 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Provided by

Certificate

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

icon-0icon-1icon-2icon-3icon-4

There are 4 modules in this course

This foundational course combines market research methodologies with consumer behavior analysis. Students learn how to translate business problems into research questions, design effective research plans, and analyze data to make informed marketing decisions. The curriculum covers consumer decision-making processes, research design, data collection methods, and analysis techniques. Special emphasis is placed on understanding consumer psychology and applying research findings to marketing strategy.

Consumer Behavioral Fundamentals

Module 1 · 1 Hours to complete

The Consumer Decision Process

Module 2 · 1 Hours to complete

Marketing Research Fundamentals

Module 3 · 1 Hours to complete

Marketing Research Data Collection & Analysis

Module 4 · 1 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Strategy

Instructor

Shameek Sinha
Shameek Sinha

4.3 rating

1,078 Reviews

1,59,959 Students

4 Courses

Professor of Marketing at IE Business School

Shameek Sinha is a distinguished professor at IE Business School, where he specializes in marketing with a focus on consumer and firm decision-making processes. His research delves into direct marketing, examining how firms can optimize targeting strategies while understanding consumer responses within various market contexts. Utilizing Bayesian econometric methods, Sinha develops statistical models that address critical questions about marketing efficiency and consumer value creation across sectors, from retail to non-profit organizations.In addition to his research contributions, Sinha teaches Marketing Fundamentals and Marketing Strategy for Decision Making in the MIM and IMBA programs at IE Business School. He actively engages with the academic community, presenting his work at international conferences such as the INFORMS Marketing Science Conferences. Through his expertise, Sinha not only enhances the understanding of marketing strategies but also prepares the next generation of leaders in the field.

Market Research and Consumer Behavior

This course includes

6 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.