Shameek Sinha

Shameek Sinha is a distinguished professor at IE Business School, where he specializes in marketing with a focus on consumer and firm decision-making processes. His research delves into direct marketing, examining how firms can optimize targeting strategies while understanding consumer responses within various market contexts. Utilizing Bayesian econometric methods, Sinha develops statistical models that address critical questions about marketing efficiency and consumer value creation across sectors, from retail to non-profit organizations.In addition to his research contributions, Sinha teaches Marketing Fundamentals and Marketing Strategy for Decision Making in the MIM and IMBA programs at IE Business School. He actively engages with the academic community, presenting his work at international conferences such as the INFORMS Marketing Science Conferences. Through his expertise, Sinha not only enhances the understanding of marketing strategies but also prepares the next generation of leaders in the field.