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Positioning: Key to a Successful Marketing Strategy
This course is part of Marketing Strategy - IE Business School.
Course Cost
Free course
Beginner
Skill Level
9 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
36,019 Enrolled
English
What you'll learn
Master the fundamentals of market positioning
Develop effective market segmentation strategies
Create compelling value propositions
Understand positioning maps and perceptual mapping
Implement differentiation strategies
Skills you'll gain
This course includes:
2.6 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the essential elements of marketing positioning strategy. Students learn to analyze market environments, develop effective segmentation strategies, and create compelling value propositions. The curriculum covers crucial concepts like market segmentation criteria, differentiation strategies, positioning maps, and current market trends. Through expert interviews and real-world examples, participants gain practical knowledge in developing positioning statements and implementing successful marketing strategies.
Positioning introduction
Module 1 · 1 Hours to complete
Segmentation
Module 2 · 2 Hours to complete
Differentiation and Value Proposition
Module 3 · 2 Hours to complete
Positioning
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Strategy - IE Business School
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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