Master business and marketing strategies with this comprehensive specialization. Learn global perspectives, competitive advantages, and operational excellence.
Master business and marketing strategies with this comprehensive specialization. Learn global perspectives, competitive advantages, and operational excellence.
This specialization develops knowledge and skills in business and marketing through a global perspective. Students learn to recognize market opportunities and create competitive advantages by addressing both short and long-term operational and marketing challenges. The program combines theoretical frameworks with practical applications, covering marketing strategy, international business operations, and consumer culture analysis. Designed for both beginners and professionals, it offers a comprehensive understanding of modern business and marketing practices.
4.6
(259 ratings)
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English
Tiếng Việt
What you'll learn
Develop effective marketing strategies for competitive business environments. Understand key features of international business operations. Master operations management for organizational excellence. Analyze consumer behavior and cultural impacts on marketing. Implement strategic business planning across global markets. Optimize operational systems for service and product delivery. Evaluate market opportunities and competitive advantages.
Skills you'll gain
This course includes:
70 Hours PreRecorded video
Assignments, Projects, Quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 courses in this program
Fundamentals of Marketing Strategy
Course 1 · 16 Hours to complete · 3 modules
Fundamentals of International Business
Course 2 · 19 Hours to complete · 4 modules
Operations Systems Excellence
Course 3 · 18 Hours to complete · 3 modules
Consumption, Marketing and Culture
Course 4 · 17 Hours to complete · 3 modules
Fee Structure
Payment options
Financial Aid
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