Fundamentals of International Business

Mariya Eranova, an esteemed instructor at the University of London, specializes in international business education, bringing a mix of theoretical frameworks and practical case studies to her courses. She focuses on essential topics such as globalization, internationalization, multinational corporations, and institutions, providing students with tools to navigate the complexities of modern business environments. Her courses, including the Fundamentals of International Business on Coursera, are part of the Business and Marketing Strategies Specialization. Designed for beginners, they offer a foundational understanding of cross-border business activities and their implications for contemporary practices.With a commitment to practitioner-oriented learning, Mariya integrates real-world examples to illustrate trends and challenges in the international business landscape. Her expertise ensures students not only grasp the intricacies of global markets but also develop job-relevant skills through hands-on projects. These programs are ideal for anyone aspiring to build a career in business or pursue advanced studies, combining flexibility with the rigor of university-level instruction.