Consumption, Marketing and Culture
Explore the impact of marketing on consumer society, examining digital culture, sustainability, and ideological influences on modern consumption patterns.
Explore the impact of marketing on consumer society, examining digital culture, sustainability, and ideological influences on modern consumption patterns.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business and Marketing Strategies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Analyze marketing's influence on gender and ideology
Understand digital consumer culture and surveillance capitalism
Evaluate environmental impacts of consumer behavior
Critically examine marketing's role in society
Assess personal consumption patterns
Skills you'll gain
This course includes:
1.75 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course offers a critical examination of consumer society and marketing's role in shaping cultural attitudes and behaviors. Through three comprehensive modules, students explore the relationships between markets, ideology, and gender; investigate digital consumer culture and surveillance capitalism; and analyze environmental impacts of consumption. The curriculum challenges traditional marketing perspectives by examining what marketing does rather than how it's done, encouraging students to think critically about their role as consumers in modern society.
Markets, ideology and gender
Module 1 · 6 Hours to complete
Digital consumer culture
Module 2 · 5 Hours to complete
Consumers and the environment
Module 3 · 5 Hours to complete
Fee Structure
Instructor
Expert in Marketing and Consumer Culture
Alan Bradshaw is a Professor of Marketing and the Head of Department at Royal Holloway, University of London. With previous academic appointments at the University of Exeter and the University of Stockholm, and honorary faculty status at St Andrews, he brings a wealth of experience to his role. He is the co-author of Advertising Revolution and co-editor of The Dictionary of Coronavirus Culture (both published by Repeater Books), as well as contributing to The Production and Consumption of Music. In addition to his teaching and research, Professor Bradshaw serves as Associate Editor for the Journal of Marketing Management and the Journal of Macromarketing, where he publishes research on consumer culture, drawing insights from various disciplines including sociology, cultural studies, political economy, philosophy, and geography.
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4.5 course rating
18 ratings
Frequently asked questions
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