Master marketing analytics with data science. Use machine learning and regression to improve engagement strategies.
Master marketing analytics with data science. Use machine learning and regression to improve engagement strategies.
This specialization is designed for marketing professionals seeking to leverage data science for better decision-making. Through four comprehensive courses, participants learn modern marketing analytics, regression modeling, machine learning, and strategic decision-making. The program covers statistical concepts, predictive analytics, and optimization techniques for enhanced customer engagement and business profitability.
English
What you'll learn
Master key statistical concepts for marketing analytics, develop expertise in regression modeling for marketing decisions, apply machine learning techniques to optimize marketing strategies, analyze customer behavior patterns using advanced analytics, create predictive models for marketing outcomes, implement data-driven decision-making frameworks.
Skills you'll gain
This course includes:
85 Hours PreRecorded video
Practice exercises and projects
Access on Mobile, Desktop
FullTime access
Shareable certificate
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There are 4 courses in this program
Strategic Management Capstone
Course 1 · 6 Weeks to complete0
Mathematics for Machine Learning: Multivariate Calculus
Course 2 · 17 Hours to complete · 6 modules
Vector Calculus for Engineers
Course 3 · 30 Hours to complete · 5 modules
Reports, Dashboards, and Customer Success in Salesforce
Course 4 · 30 Hours to complete · 4 modules
Fee Structure
Payment options
Financial Aid
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