Time, Change, and Decisions for Marketing
Master advanced analytics for dynamic marketing strategies. Learn Bayesian networks, time series analysis, and optimization techniques.
Master advanced analytics for dynamic marketing strategies. Learn Bayesian networks, time series analysis, and optimization techniques.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Data Science for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Master Bayesian networks for marketing decision optimization
Implement time series analysis for market trend prediction
Develop dynamic forecasting models for customer behavior
Optimize marketing strategies using causal modeling
Analyze customer journeys with advanced analytical tools
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
25 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This advanced course focuses on applying sophisticated analytical techniques to marketing decision-making. Students learn to use Bayesian networks, time series analysis, and decision optimization tools to predict customer behaviors and market trends. The curriculum covers causal modeling, customer journey analysis, and dynamic forecasting methods. Through hands-on assignments, participants develop skills in using advanced analytics for strategic marketing decisions, change detection, and optimization of marketing strategies.
Bayesian Networks
Module 1 · 5 Hours to complete
Time and Change
Module 2 · 8 Hours to complete
Learning and Decision Optimization
Module 3 · 8 Hours to complete
Fee Structure
Instructors
Expert in Cross-Functional Collaboration and Leadership Education
A.W. Lukens serves as a distinguished course developer and instructor at the University of Colorado System, specializing in cross-functional collaboration and leadership development. Their expertise is demonstrated through a comprehensive suite of courses on Coursera, focusing on both theoretical foundations and practical applications of collaborative leadership. Their flagship course "Facilitating and Leading Cross-Functional Collaboration" maintains high engagement rates and positive student feedback, teaching essential skills for effective team leadership and facilitation. The curriculum spans from fundamental concepts to advanced leadership techniques, including courses on machine learning applications in marketing and wilderness first aid. Their teaching approach emphasizes practical, hands-on learning experiences, requiring students to practice skills with real-world applications. Their course content is particularly valuable for both current leaders and those aspiring to leadership positions, with no prior experience required for entry-level courses. Through their diverse course offerings, they have established themselves as a leading voice in professional development education, combining traditional leadership principles with modern collaborative approaches
Pioneering Data Analytics in Marketing
Dr. Tony Cox, Jr. is a prominent figure in the field of data analytics, specializing in marketing applications. With a robust academic background, he teaches courses such as Customer Data Analytics for Marketers, Machine Learning for Marketers, Regression Modeling for Marketers, and Time, Change, and Decisions for Marketing. His extensive experience includes over three decades in quantitative risk analysis and operations research, having held leadership positions in both academia and industry. Dr. Cox has contributed significantly to the development of advanced analytical methods that empower marketers to make informed decisions based on data-driven insights. His work not only enhances the understanding of customer behavior but also equips students with the skills necessary to navigate the complexities of modern marketing landscapes. Through his engaging teaching style and commitment to research, Dr. Cox inspires the next generation of marketing professionals to leverage data effectively in their strategies.
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Frequently asked questions
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