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Customer Data Analytics for Marketers
This course is part of Data Science for Marketing.
Course Cost
Free course
Intermediate
Skill Level
22 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Data Science for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Apply statistical concepts to marketing decisions
Conduct correlation and causality analysis
Visualize data relationships effectively
Develop ethical data analysis practices
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
33 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course teaches marketers how to leverage statistical analysis for data-driven decision making. Students learn core statistical concepts, correlation analysis, hypothesis testing, and advanced techniques like Structural Equation Modeling (SEM). The curriculum emphasizes practical applications in marketing contexts, ethical data interpretation, and visualization techniques using R programming. Through hands-on assignments, participants develop skills in analyzing customer data and creating actionable marketing insights.
Introduction to Data Analytics for Marketing Decisions
Module 1 · 3 Hours to complete
Data Analytics & Critical Thinking
Module 2 · 5 Hours to complete
Hypothesis Testing, Correlation, and Regression
Module 3 · 8 Hours to complete
Correlation and Causality
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Data Science for Marketing
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.