ROI-Driven Digital Marketing Analytics
Master digital marketing analytics to optimize campaigns and boost ROI through SEM, paid ads, and AI-driven strategies.
Master digital marketing analytics to optimize campaigns and boost ROI through SEM, paid ads, and AI-driven strategies.
This comprehensive specialization equips professionals with advanced digital marketing analytics skills across multiple channels. Through four courses, students learn to create, optimize, and evaluate marketing campaigns using SEM, paid strategies, analytics tools, and AI technologies. The program covers campaign creation, conversion rate optimization, performance analysis with Google Analytics, and AI implementation for predictive analytics and customer engagement.
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What you'll learn
Master SEM fundamentals and optimize Google Ads campaigns
Implement advanced targeting and remarketing strategies
Optimize landing pages and leverage dynamic ads
Analyze marketing performance using Google Analytics
Maximize ROI with effective campaign strategies
Apply AI technologies for predictive analytics
Skills you'll gain
This course includes:
30 Hours PreRecorded video
Access on Mobile
FullTime access
Shareable certificate
Get a Completion Certificate
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There are 4 courses in this program
Fee Structure
Payment options
Financial Aid
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