Strategies for Paid Campaigns
Master digital marketing with data-driven paid campaigns across platforms. Learn conversion optimization, landing page design, and ROI measurement techniques.
Master digital marketing with data-driven paid campaigns across platforms. Learn conversion optimization, landing page design, and ROI measurement techniques.
This comprehensive course equips you with the skills needed to create, execute, and optimize paid digital marketing campaigns that drive measurable business results. You'll learn the fundamentals of Conversion Rate Optimization (CRO) to understand customer needs and optimize the conversion funnel. The course covers essential techniques for creating high-converting landing pages using Unbounce, implementing persuasion principles, and leveraging dynamic ads on platforms like Facebook and Instagram. You'll master effective budgeting strategies for app campaigns, implement advanced bidding techniques, and set up attribution models with Google Analytics to track performance across channels. Through hands-on activities and real-world examples guided by industry experts, you'll develop practical skills to create data-driven marketing campaigns that maximize ROI, enhance customer engagement, and drive business growth in today's competitive digital landscape.
Instructors:
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What you'll learn
Master paid campaign fundamentals and conversion rate optimization techniques
Design high-converting landing pages using Unbounce and persuasion principles
Implement effective retargeting strategies with dynamic ads on Facebook and Instagram
Develop strategic budget allocation methodologies for digital marketing campaigns
Create and manage Facebook Pixel for cross-device tracking and audience targeting
Implement advanced bidding strategies to maximize ROI and campaign performance
Skills you'll gain
This course includes:
4.5 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 2 modules in this course
This course provides a comprehensive introduction to creating and optimizing paid digital marketing campaigns. The curriculum is structured across two modules that cover both theoretical foundations and practical applications. In the first module, students learn the essentials of Conversion Rate Optimization (CRO), understanding customer needs and behavior to improve conversion funnels. The course then explores landing page optimization techniques using Unbounce, teaching students to apply persuasion principles like reciprocity, scarcity, and social proof to enhance effectiveness. Students also master dynamic ad creation for retargeting on Facebook and Instagram, develop strategic budgeting approaches for app campaigns, and implement advanced bidding strategies. The module concludes with instruction on setting up attribution models using Google Analytics to track campaign performance. The second module offers hands-on application through a practice project and assessments, allowing students to demonstrate their ability to create data-driven paid marketing campaigns.
Strategies for Paid Campaigns
Module 1 · 7 Hours to complete
Assessment for Strategies for Paid Campaigns
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Expert in Digital Skills and Technology Education
Simplilearn Instructor represents a collective of expert trainers from Simplilearn, a leading global provider of online training and certification courses in various digital skills and technologies. Founded in 2010, Simplilearn has its headquarters in San Francisco, California, and Bangalore, India. The company offers a wide range of programs, including online bootcamps and courses in trending technologies such as Data Science, Business Analytics, Cyber Security, Project Management, AI, and Machine Learning. Simplilearn's instructors are highly qualified industry practitioners who bring real-world expertise to their teaching. They deliver courses through a blended learning model that combines self-paced learning, live online classes, hands-on projects, and 24/7 support. The platform's courses are designed to equip learners with industry-relevant knowledge and improve their employability in the competitive job market. Upon completion, students receive industry-recognized certificates that can enhance their career prospects in the digital economy.
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Frequently asked questions
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