Search Engine Marketing
Master Google Ads campaigns, advanced targeting strategies, and measurement tools to drive relevant traffic and maximize ROI in this comprehensive SEM course.
Master Google Ads campaigns, advanced targeting strategies, and measurement tools to drive relevant traffic and maximize ROI in this comprehensive SEM course.
This comprehensive course provides a solid foundation in Search Engine Marketing (SEM) for beginners entering the digital marketing field. You'll learn the essential differences between SEM and SEO while mastering the core principles that drive successful paid search campaigns. The curriculum covers all aspects of Google Ads, teaching you how to structure accounts effectively, implement strategic bidding approaches, and optimize various ad formats including search, display, and video. You'll gain expertise in developing powerful remarketing strategies to re-engage past visitors using cookies and Google Analytics integration. The course offers in-depth instruction on advanced audience targeting techniques such as in-market, affinity, and custom segment targeting to precisely reach your ideal customers. You'll learn to leverage automation through tools like rules and scripts while mastering conversion tracking to measure campaign performance. The program also introduces you to programmatic buying concepts and explains their practical applications for businesses of all sizes. Through hands-on activities and real-world examples guided by industry experts, you'll develop practical skills with Performance Max and Universal App Campaigns, preparing you for success in the competitive digital marketing landscape.
Instructors:
English
Not specified
Powered by
What you'll learn
Understand the fundamental differences between SEM and SEO
Master the Google Ads auction system and quality score factors
Effectively research and implement keyword strategies for campaigns
Create optimized account structures following best practices
Implement strategic bidding approaches aligned with marketing goals
Develop high-performing search, display, and video ad campaigns
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
24 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This two-module course provides a comprehensive introduction to Search Engine Marketing (SEM) and Google Ads. The first module covers SEM fundamentals including the differences between SEM and SEO, Google Ads auction mechanics, and quality score impact. Students learn essential skills in keyword research, account structure, and bidding strategies. The course explores various ad formats including search ads with extensions, display ads, discovery ads, video ads, shopping ads, Performance Max, and Universal App Campaigns. Advanced topics include remarketing strategies, audience targeting techniques, conversion tracking, and campaign optimization. Students are also introduced to automation tools and programmatic buying concepts. The second module focuses on practical application through projects and assessments, allowing students to demonstrate their understanding of SEM concepts in real-world scenarios.
Search Engine Marketing
Module 1 · 11 Hours to complete
Assessment for Search Engine Marketing
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Instructor at Simplilearn
Simplilearn instructors are industry professionals with expertise in their respective domains, ranging from AI and machine learning to digital marketing, programming, and more. They are responsible for delivering high-quality, interactive training sessions through live classes and self-paced learning modules. Simplilearn emphasizes practical, hands-on learning, enabling instructors to guide learners in completing projects and mastering real-world applications. These instructors often hold advanced certifications and have years of experience in their fields. They are selected for their ability to teach complex concepts effectively and engage with a global audience. Simplilearn instructors also collaborate with universities and industry leaders to ensure the curriculum meets professional standards and prepares learners for career advancement.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.