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Marketing Strategy

Master essential marketing fundamentals from market research to campaign planning. Learn to develop effective strategies for products and services.

Master essential marketing fundamentals from market research to campaign planning. Learn to develop effective strategies for products and services.

This comprehensive specialization teaches the fundamentals of developing successful marketing strategies. Students learn crucial skills in market research, consumer behavior analysis, positioning, and marketing mix implementation. The program covers key concepts including segmentation, targeting, the four Ps of marketing (Product, Price, Promotion, Place), and culminates in creating a complete marketing plan. Through practical assignments and real-world case studies, participants gain hands-on experience in developing effective marketing strategies for businesses, products, and services.

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(3,687 ratings)

69,813 already enrolled

English

বাংলা, Tiếng Việt, پښتو, 4 more

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Marketing Strategy

This course includes

70 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,827

What you'll learn

  • Learn to conduct effective market research and analyze consumer behavior, Master market segmentation and positioning strategies, Develop comprehensive marketing mix strategies, Create and implement successful marketing plans, Understand brand management and value proposition, Analyze market trends and competitive landscapes, Apply marketing concepts to real-world business scenarios.

Skills you'll gain

Marketing Strategy
Market Research
Consumer Behavior
Marketing Mix
Brand Management
Market Analysis
Marketing Plan Development
Value Proposition
Positioning
Digital Marketing

This course includes:

70 Hours PreRecorded video

Quizzes, peer-graded assignments, capstone project

Access on Mobile, Desktop, Tablet

FullTime access

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 courses in this program

Tableau Fundamentals Case Study - Ecommerce Analysis

Course 1 · 3 Hours to complete · 7 modules

Marketing digital y sus análisis basado en datos

Course 2 · 4 Weeks to complete · 4 modules

Introduction to Mathematics for Finance and Business

Course 3 · 5 Weeks to complete · 5 modules

Introduction to Engineering Design

Course 4 · 1 Week to complete0

Assembling and Testing a Quadcopter

Course 5 · 1 Week to complete0

Fee Structure

Payment options

Financial Aid

Marketing Strategy

This course includes

70 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,827

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.