Generating Vision: Long-Term Ideas to Motivate Stakeholders
Learn to craft compelling long-term visions that inspire stakeholders. Explore strategic foresight, scenario planning, and effective vision communication.
Learn to craft compelling long-term visions that inspire stakeholders. Explore strategic foresight, scenario planning, and effective vision communication.
This course teaches leaders how to generate and communicate compelling long-term visions that motivate stakeholders. Participants learn to overcome short-term thinking, develop strategic foresight, and create impactful vision statements. The curriculum covers the importance of long-term perspective in business success, techniques for framing the future, and methods to activate vision throughout an organization. Through case studies and practical exercises, students explore how successful companies use future-back planning and visioning to drive growth and innovation. The course emphasizes the critical role of vision in leadership and provides frameworks for aligning vision with strategy and product development.
Instructors:
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What you'll learn
Understand the importance of long-term visioning in business success
Identify and mitigate short-term thinking in organizations
Develop techniques for framing and harnessing future scenarios
Craft compelling vision statements that motivate stakeholders
Differentiate between vision and mission in organizational context
Apply strategic foresight and scenario planning in vision development
This course includes:
5.4 Hours PreRecorded video
26 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive exploration of generating and communicating long-term visions to motivate stakeholders in business settings. It is structured into five modules that progressively build understanding and skills in strategic visioning. The first module introduces the concept of framing the future, exploring human capacity for vision and techniques for harnessing future thinking. The second module delves into the challenges of short-termism in organizations and strategies to combat it. The third module focuses on developing and communicating big ideas effectively. The fourth module covers techniques for activating vision throughout an organization, including visualization methods and strategy mapping. The final module serves as a comprehensive assessment of the learned concepts. Throughout the course, students engage with real-world examples, case studies, and practical exercises to develop their ability to think long-term and craft compelling visions that drive organizational success.
Week 1 Framing the Future
Module 1 · 2 Hours to complete
Week 2 Short-Termism
Module 2 · 2 Hours to complete
Week 3 Getting the Big Ideas Right and Communicated
Module 3 · 2 Hours to complete
Week 4 Communicating and Activating a Bold Vision
Module 4 · 2 Hours to complete
Course Final
Module 5 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Instructor and Program Director at the University of Maryland, College Park
John Johnson serves as an Instructor and Program Director at the University of Maryland, College Park, Project Management Center for Excellence. He leads the initiatives that help grow the Project Management Center for Excellence across its three pillars: Academic Excellence, Outreach and Professional Development, and Research. He is primarily responsible for the Massive Open Online Course (MOOC) program, which currently is educating over 450,000 enrolled learners across the world. Mr. Johnson also teaches graduate courses on Agile and Predictive management at the University of Maryland’s Project Management Program. In partnership with the Maryland Technology Enterprise Institute, Mr. Johnson is co-leading the new Masters of Professional Studies in Product Management (MPPM), building on his years as a CTO, Startup Co-Founder, and Senior Agile Project Manager.
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