Generating Vision: Long-Term Ideas to Motivate Stakeholders
Learn to craft compelling long-term visions that inspire stakeholders. Explore strategic foresight, scenario planning, and effective vision communication.
Learn to craft compelling long-term visions that inspire stakeholders. Explore strategic foresight, scenario planning, and effective vision communication.
This course teaches leaders how to generate and communicate compelling long-term visions that motivate stakeholders. Participants learn to overcome short-term thinking, develop strategic foresight, and create impactful vision statements. The curriculum covers the importance of long-term perspective in business success, techniques for framing the future, and methods to activate vision throughout an organization. Through case studies and practical exercises, students explore how successful companies use future-back planning and visioning to drive growth and innovation. The course emphasizes the critical role of vision in leadership and provides frameworks for aligning vision with strategy and product development.
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What you'll learn
Understand the importance of long-term visioning in business success
Identify and mitigate short-term thinking in organizations
Develop techniques for framing and harnessing future scenarios
Craft compelling vision statements that motivate stakeholders
Differentiate between vision and mission in organizational context
Apply strategic foresight and scenario planning in vision development
This course includes:
5.4 Hours PreRecorded video
26 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides a comprehensive exploration of generating and communicating long-term visions to motivate stakeholders in business settings. It is structured into five modules that progressively build understanding and skills in strategic visioning. The first module introduces the concept of framing the future, exploring human capacity for vision and techniques for harnessing future thinking. The second module delves into the challenges of short-termism in organizations and strategies to combat it. The third module focuses on developing and communicating big ideas effectively. The fourth module covers techniques for activating vision throughout an organization, including visualization methods and strategy mapping. The final module serves as a comprehensive assessment of the learned concepts. Throughout the course, students engage with real-world examples, case studies, and practical exercises to develop their ability to think long-term and craft compelling visions that drive organizational success.
Week 1 Framing the Future
Module 1 · 2 Hours to complete
Week 2 Short-Termism
Module 2 · 2 Hours to complete
Week 3 Getting the Big Ideas Right and Communicated
Module 3 · 2 Hours to complete
Week 4 Communicating and Activating a Bold Vision
Module 4 · 2 Hours to complete
Course Final
Module 5 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
2 Courses
Leading Expert in Corporate Culture and Strategic Transformation
Daniel Patrick Forrester serves as Adjunct Professor at the University of Maryland's School of Engineering and Founder of Avizhen LLC, following his successful entrepreneurial journey as founder of THRUUE Inc., which he recently sold to TiER1 Performance. After completing his MBA from the University of Rochester's William E. Simon School of Business and BS from Catholic University of America, he has established himself as an influential voice in corporate culture and strategy alignment. His work focuses on helping organizations bridge the gap between culture and strategy, particularly in response to evolving employee expectations and digital transformation. Through his teaching at Maryland, where he developed the EdX course "Generating Vision: Long-Term Big Ideas That Motivate Employees and Stakeholders," he continues to advance understanding of organizational transformation. His expertise particularly shines in culture measurement and strategic alignment, demonstrated through his work with over 50 CEOs and his book "Consider: Harnessing the Power of Reflective Thinking in Your Organization." Currently serving as senior advisor to AI organization AlphaROC while maintaining his teaching role, he helps organizations navigate the intersection of technology, culture, and strategy while focusing on healthcare innovation and age-tech solutions.
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