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Strategic Brand Management
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Strategic Brand Management

Master the art and science of building, managing, and sustaining powerful brands in today's competitive market.

Course Cost

₹ 2,699

Beginner

Skill Level

32 Hours

Self-paced lessons

This comprehensive course provides a deep dive into strategic brand management principles and practices. Led by experienced faculty from S.P. Jain Institute of Management and Research, students learn essential frameworks for brand planning, execution, and value creation. The curriculum covers critical aspects of branding including identity development, positioning, portfolio management, and brand metrics. Through practical examples and case studies, learners develop skills to create and maintain strong brands that drive business success.

Dr. Ashita Aggarwal

Dr. Ashita Aggarwal

Janakiraman Moorthy

Janakiraman Moorthy

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English

Dr. Ashita Aggarwal

Dr. Ashita Aggarwal

Janakiraman Moorthy

Janakiraman Moorthy

What you'll learn

  • Build strong brand identities and positioning

  • Develop effective brand architecture

  • Create integrated brand experiences

  • Manage brand portfolios strategically

  • Implement brand valuation techniques

  • Design brand monitoring systems

  • Execute brand lifecycle strategies

Skills you'll gain

Brand Strategy
Brand Identity
Portfolio Management
Brand Positioning
Brand Architecture
Marketing Communications
Brand Valuation
Brand Metrics

This course includes:

7.7 Hours PreRecorded video

25 assignments

Access on Mobile, Desktop, Tablet

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 6 modules in this course

This course provides a thorough understanding of strategic brand management through six comprehensive modules. Students learn about brand creation, differentiation, portfolio management, and brand experience design. The curriculum covers essential topics from brand identity development to performance metrics, with emphasis on practical application through real-world examples and case studies. Special focus is given to managing brands across their lifecycle and creating sustainable brand value.

Brands and Branding

Module 1 · 7 Hours to complete

Building Brand Differentiation

Module 2 · 5 Hours to complete

Brand Portfolio and Architecture

Module 3 · 5 Hours to complete

Integrated Brand Experience

Module 4 · 5 Hours to complete

Managing Brands Over the Lifecycle

Module 5 · 5 Hours to complete

Brands: Monitoring, Control and Metrics

Module 6 · 5 Hours to complete

Fee Structure

Payment options

Financial Aid

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Dr. Ashita Aggarwal

445

Students

2

Courses

Dr. Ashita Aggarwal serves as Professor of Marketing and Chairperson-PGDM at SP Jain Institute of Management & Research (SPJIMR), bringing over two decades of experience in brand management and consumer behavior research. Her academic credentials include a Ph.D. in Management focusing on Branding and Communication, an Executive Program in Branding from Kellogg School of Management, and she is currently pursuing a DBA from Indian School of Business. As a gold medalist MBA graduate, she has established herself as a leading authority in consumer brand relationships and marketing communications. Her research portfolio includes significant publications on brand equity, customer experience management, and digital brand building, with her cases being widely used by business schools globally. She has earned recognition through the "Best Marketing Professor" award from Dewang Mehta Business School Awards and multiple case writing awards. Her expertise extends to international teaching at institutions like State University of New York and Hamburg University, while also serving as a consultant for startups, NGOs, and educational institutions in brand building and consumer insights.
Janakiraman Moorthy

445

Students

2

Courses

Professor Janakiraman Moorthy serves as a distinguished faculty member specializing in Strategic Brand Management and Marketing Strategy. Through his Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," he provides comprehensive insights into brand building, positioning, and management strategies. His teaching approach combines theoretical frameworks with practical applications, helping professionals understand the complexities of modern brand management. His expertise spans various aspects of strategic marketing, including brand equity development, consumer behavior analysis, and digital brand positioning. His courses on Coursera demonstrate his ability to make complex brand management concepts accessible to a global audience, drawing from his extensive experience in both academic and practical brand management. His teaching methodology emphasizes real-world applications and case studies, enabling students to develop practical skills in brand strategy and management.
Ruppal W Sharma

445

Students

3

Courses

Dr. Ruppal Walia Sharma serves as Professor of Marketing and Design Thinking at SPJIMR, where she also holds positions as Chairperson of the Post Graduate Programme in General Management and Head of the Delhi Centre. Her academic credentials include a Ph.D. from BITS Pilani focusing on Brand Management and a Master's in International Business Management from IIFT. With over two decades in academia following eight years in brand management across consumer goods industries, she brings both theoretical knowledge and practical experience to her teaching. Her expertise spans Marketing Strategy, Brand Management, Consumer Behaviour, and Design Thinking. Through her Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," she shares insights gained from extensive experience in executive education and consulting. Her work has earned recognition through multiple case study competitions, including selections in the top 10 cases of the ISB Ivey Global Case Study Competition. She has also provided valuable consultancy to various organizations, from startups to government bodies like the Handloom Export Promotion Council and Ministry of Commerce.
Strategic Brand Management

Beginner

Skill Level

32 Hours

Self-paced lessons

Course Cost

₹ 2,699

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.