Established in 1981 in Mumbai, SPJIMR is a leading postgraduate management institute recognized for its innovative approach to management education. It aims to influence managerial practice and promote value-based growth among students, alumni, organizations, and society at large. The institute offers a broad portfolio of management programs and is known for its strong industry connections and commitment to social responsibility.
3000
total students
15000
alumni network
4.8
student satisfaction
AACSB accredited
 -1726826792039.svg)
AMBA accredited
-1726819186623.svg)
NBA recognized
SPJIMR provides comprehensive career services with a dedicated placement cell that ensures 100% placement for its graduates. The institute's strong ties with industry leaders facilitate internships and job placements, while its alumni network actively supports new graduates in their career journeys.
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they’re here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Brand Strategy Expert and Consumer Behavior Scholar
Dr. Ashita Aggarwal serves as Professor of Marketing and Chairperson-PGDM at SP Jain Institute of Management & Research (SPJIMR), bringing over two decades of experience in brand management and consumer behavior research. Her academic credentials include a Ph.D. in Management focusing on Branding and Communication, an Executive Program in Branding from Kellogg School of Management, and she is currently pursuing a DBA from Indian School of Business. As a gold medalist MBA graduate, she has established herself as a leading authority in consumer brand relationships and marketing communications. Her research portfolio includes significant publications on brand equity, customer experience management, and digital brand building, with her cases being widely used by business schools globally. She has earned recognition through the "Best Marketing Professor" award from Dewang Mehta Business School Awards and multiple case writing awards. Her expertise extends to international teaching at institutions like State University of New York and Hamburg University, while also serving as a consultant for startups, NGOs, and educational institutions in brand building and consumer insights.
Brand Management Expert and Marketing Education Innovator
Professor Janakiraman Moorthy serves as a distinguished faculty member specializing in Strategic Brand Management and Marketing Strategy. Through his Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," he provides comprehensive insights into brand building, positioning, and management strategies. His teaching approach combines theoretical frameworks with practical applications, helping professionals understand the complexities of modern brand management. His expertise spans various aspects of strategic marketing, including brand equity development, consumer behavior analysis, and digital brand positioning. His courses on Coursera demonstrate his ability to make complex brand management concepts accessible to a global audience, drawing from his extensive experience in both academic and practical brand management. His teaching methodology emphasizes real-world applications and case studies, enabling students to develop practical skills in brand strategy and management.