Ruppal W Sharma

Dr. Ruppal Walia Sharma serves as Professor of Marketing and Design Thinking at SPJIMR, where she also holds positions as Chairperson of the Post Graduate Programme in General Management and Head of the Delhi Centre. Her academic credentials include a Ph.D. from BITS Pilani focusing on Brand Management and a Master's in International Business Management from IIFT. With over two decades in academia following eight years in brand management across consumer goods industries, she brings both theoretical knowledge and practical experience to her teaching. Her expertise spans Marketing Strategy, Brand Management, Consumer Behaviour, and Design Thinking. Through her Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," she shares insights gained from extensive experience in executive education and consulting. Her work has earned recognition through multiple case study competitions, including selections in the top 10 cases of the ISB Ivey Global Case Study Competition. She has also provided valuable consultancy to various organizations, from startups to government bodies like the Handloom Export Promotion Council and Ministry of Commerce.