Introduction to Strategic Brand Management

Dr. Ashita Aggarwal serves as Professor of Marketing and Chairperson-PGDM at SP Jain Institute of Management & Research (SPJIMR), bringing over two decades of experience in brand management and consumer behavior research. Her academic credentials include a Ph.D. in Management focusing on Branding and Communication, an Executive Program in Branding from Kellogg School of Management, and she is currently pursuing a DBA from Indian School of Business. As a gold medalist MBA graduate, she has established herself as a leading authority in consumer brand relationships and marketing communications. Her research portfolio includes significant publications on brand equity, customer experience management, and digital brand building, with her cases being widely used by business schools globally. She has earned recognition through the "Best Marketing Professor" award from Dewang Mehta Business School Awards and multiple case writing awards. Her expertise extends to international teaching at institutions like State University of New York and Hamburg University, while also serving as a consultant for startups, NGOs, and educational institutions in brand building and consumer insights.

Professor Janakiraman Moorthy serves as a distinguished faculty member specializing in Strategic Brand Management and Marketing Strategy. Through his Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," he provides comprehensive insights into brand building, positioning, and management strategies. His teaching approach combines theoretical frameworks with practical applications, helping professionals understand the complexities of modern brand management. His expertise spans various aspects of strategic marketing, including brand equity development, consumer behavior analysis, and digital brand positioning. His courses on Coursera demonstrate his ability to make complex brand management concepts accessible to a global audience, drawing from his extensive experience in both academic and practical brand management. His teaching methodology emphasizes real-world applications and case studies, enabling students to develop practical skills in brand strategy and management.

Dr. Ruppal Walia Sharma serves as Professor of Marketing and Design Thinking at SPJIMR, where she also holds positions as Chairperson of the Post Graduate Programme in General Management and Head of the Delhi Centre. Her academic credentials include a Ph.D. from BITS Pilani focusing on Brand Management and a Master's in International Business Management from IIFT. With over two decades in academia following eight years in brand management across consumer goods industries, she brings both theoretical knowledge and practical experience to her teaching. Her expertise spans Marketing Strategy, Brand Management, Consumer Behaviour, and Design Thinking. Through her Coursera courses "Introduction to Strategic Brand Management" and "Strategic Brand Management," she shares insights gained from extensive experience in executive education and consulting. Her work has earned recognition through multiple case study competitions, including selections in the top 10 cases of the ISB Ivey Global Case Study Competition. She has also provided valuable consultancy to various organizations, from startups to government bodies like the Handloom Export Promotion Council and Ministry of Commerce.