Sales Training: Inbound Business Strategy
This course is part of Sales Training for High Performing Teams Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Sales Training for High Performing Teams Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(104 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Implement effective inbound business strategies
Create and utilize detailed buyer personas
Develop sales enablement frameworks
Align marketing and sales teams effectively
Establish measurable service-level agreements
Skills you'll gain
This course includes:
4.2 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This comprehensive course introduces students to inbound business strategy and methodology. The curriculum covers the four stages of inbound methodology: Attract, Convert, Close, and Delight. Students learn to create buyer personas, map customer journeys, align sales and marketing teams, and develop effective service-level agreements (SLAs). The course emphasizes modern customer-centric approaches and includes insights from HubSpot executives.
Inbound Business Strategy
Module 1 · 7 Hours to complete
Sales & Marketing Alignment
Module 2 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Sales Training for High Performing Teams Specialization
Instructor
HubSpot Academy's Principal Marketing Evangelist and Sales Education Expert
Kyle Jepson is a distinguished educational content creator and Principal Marketing Evangelist at HubSpot Academy, where he has been transforming business sales education since 2015. His career at HubSpot has evolved from Product Specialist to Senior Inbound Sales Professor, and now to Principal Marketing Evangelist as of February 2023. With a strong academic foundation including an M.A. in Applied Linguistics from Boston University and a BA in English Language from Brigham Young University, he brings a unique perspective to sales education. His expertise is demonstrated through numerous HubSpot certifications, including Inbound Sales, Sales Software, and Sales Management. At HubSpot Academy, he has created influential certification courses on inbound sales, sales enablement, and sales management, with his educational videos reaching millions of viewers annually. His role involves evangelizing HubSpot's products and exploring new opportunities for HubSpot Academy while educating professionals on modern sales approaches. Beyond his professional achievements, Kyle is a family man with two children, a devoted husband, and nurtures creative aspirations of becoming a paperback novelist, specifically aiming to write the kind of books found in grocery store check-out lines
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4.8 course rating
104 ratings
Frequently asked questions
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